3. microeconomics

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51 Terms

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Households

A group of people who share living accommodation, pool income, and consume goods/services collectively; owners of factors of production and consumers.

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Utility and satisfaction

The pleasure or benefit gained from consuming goods and services.

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Wealth

The value of assets owned; greater wealth usually leads to greater spending.

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Consumer confidence

The optimism or pessimism of consumers about their future financial situation, affecting their willingness to spend.

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Interest rates

The cost of borrowing money or the return on savings; higher rates generally reduce spending and increase saving.

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Income levels

The amount of money earned by households, categorized as low, middle, or high, affecting their spending.

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Inflation

The general increase in prices, which can reduce the purchasing power of money and influence spending.

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Time rate

A wage payment system where employees are paid per unit of time worked, usually hourly.

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Overtime rate

A higher wage rate paid for hours worked beyond the contractually agreed weekly or monthly hours.

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Piece rate

A wage system where employees are paid per unit of product they produce.

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Fixed annual salary

A set amount paid to an employee, distributed equally over the year.

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Commission

A payment based on a percentage of the value of products or services sold.

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Bonus

An additional payment for completing a contract or achieving performance targets.

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Fringe benefits

Non-cash benefits provided by employers, such as medical cover, discounts, company car, or schooling subsidies.

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Job satisfaction

The level of contentment employees feel about their work.

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Derived demand

Demand for a factor of production that results from the demand for the final product.

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Labour productivity

The efficiency of workers, measured by output per unit of input.

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Capital equipment

Machinery and tools used in production.

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Minimum wage

The lowest legal wage that can be paid to workers, intended to ensure a basic standard of living.

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Skilled labour

Workers with specialized skills or training.

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Unskilled labour

Workers with little or no specialized skills.

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Elastic supply of labour

Labour supply that is responsive to wage changes.

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Inelastic supply of labour

Labour supply that is unresponsive to wage changes.

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Trade union

An organization of workers formed to protect and advance their interests.

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Collective bargaining

Negotiation between employers and a group of employees aimed at agreements to regulate working conditions.

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Internal growth

Business expansion using the firm’s own resources.

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External growth

Business expansion through mergers or takeovers.

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Takeover

Acquisition of one company by another, usually by purchasing a majority of shares.

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Merger

The combination of two independent businesses to form a new entity.

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Horizontal merger

A merger between companies at the same stage of production in the same industry.

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Vertical merger

A merger between companies at different stages of production in the same industry.

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Conglomerate merger

A merger between companies involved in unrelated business activities.

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Short run

A period in which at least one factor of production is fixed.

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Long run

A period in which all factors of production are variable.

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Economies of scale

A reduction in average cost per unit as output increases.

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Internal economies of scale

Cost savings that result from the growth of a firm itself.

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External economies of scale

Cost savings that arise from the growth of the industry as a whole.

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Diseconomies of scale

An increase in average cost per unit as output increases due to inefficiencies.

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Market

A place or system where buyers and sellers exchange goods and services.

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Market forces

The interaction of supply and demand that determines price and quantity in a market.

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Market structure

The characteristics of a market that influence the behavior and outcomes of buyers and sellers.

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Perfect competition

A market structure with many firms, identical products, no control over price, and easy entry and exit.

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Monopoly

A market structure with one firm dominating the market, significant control over price, and high barriers to entry.

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Price competition

Firms competing mainly by lowering prices.

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Non-price competition

Firms competing through methods other than price, such as advertising, quality, or service.

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Price taker

A firm that must accept the market price.

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Price maker

A firm that can set its own price due to lack of competition.

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Oligopoly

A market structure with a few large firms dominating the market.

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Barriers to entry

Obstacles that make it difficult for new firms to enter a market.

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Consumer choice

The range of competing products and services available to consumers.

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Innovation

The process of creating new or improved products or methods.