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Sociology
The scientific study of human social behavior, groups, and societies.
Experiment
A controlled research method where variables are manipulated to observe effects.
Survey
A method of collecting data through questionnaires or interviews.
Participant Observation
A method where the researcher joins a group to observe behavior from within.
Secondary Analysis
Using existing data collected by others for new research.
Case Study
An in-depth examination of a single person, group, or event.
Functionalist View of Sociology
Society is a system of interdependent parts working together for stability.
Conflict View of Sociology
Society is shaped by inequality and power struggles.
Interactionist View of Sociology
Focuses on everyday interactions and meanings people attach to symbols.
Social Norms
Shared rules or expectations for behavior.
Hawthorne Effect
People change behavior when they know they're being observed.
Cooley's Looking-Glass Self
We form our self-image based on how we think others see us.
Goffman's Dramaturgical Theory
Social life is like a performance where people manage impressions.
Impression Management
Efforts to control how others perceive us.
Culture
Shared beliefs, values, behaviors, and objects of a group.
Subculture
A smaller group within a larger culture with distinct traits.
Material Culture
Physical objects created by a society.
Non-material Culture
Ideas, beliefs, values, and norms.
Ethnocentrism
Judging another culture by one's own standards.
Xenocentrism
Preferring another culture over one's own.
Cultural Universals
Traits found in all cultures.
Cultural Diffusion
Spread of cultural traits between societies.
Nature vs. Nurture Debate
Whether behavior is shaped more by biology or environment.
Socialization
The lifelong process of learning culture and norms.
Agents of Socialization
Groups that teach cultural norms.
Formal vs. Informal Sanctions
Formal: official rewards/punishments; Informal: unofficial reactions like praise or gossip.
Stratification
Ranking people in layers based on wealth, power, or status.
Stereotype
An oversimplified belief about a group.
Gender Roles
Expected behaviors for men and women.
Sexism
Discrimination based on gender.
Sanctions (Positive and Negative)
Positive: rewards; Negative: punishments.
Milgram Experiment
A study showing people obey authority even when actions conflict with morals.
Conformity
Changing behavior to match a group.
Social Mobility
Movement between social classes.
Open Class System
A system where mobility is possible and based on achievement.
Closed Caste System
A system where mobility is impossible and status is fixed at birth.
Caste System
A rigid social hierarchy with no movement.
Race
A socially constructed category based on perceived physical traits.
Ethnicity
Shared cultural heritage.
Prejudice
Negative attitudes or beliefs about a group.
Racism
Prejudice combined with power; systemic inequality based on race.
Discrimination
Unequal treatment of people based on group membership.
Ascribed Status
A status you are born with.
Achieved Status
A status you earn.
American Class System
A relatively open class system with upper, middle, and lower classes.
Socio-economic Status
A person's social position based on income, education, and occupation.