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ad hominem argument
An argument that attacks the integrity or character of an opponent rather than the merits of an issue; also known as mud-slinging
analogy
A comparison that attempts to explain one idea or thing by likening it to another
anecdote
A brief story or account of an interesting or amusing incident used to illustrate a generalization or claim
appeal to ethos
A persuasive strategy that appeals to credibility or authority
appeal to logos
A persuasive strategy that appeals to logic and reason using facts
appeal to pathos
A persuasive strategy that appeals to emotion or feelings rather than strict reason
begging the question
An argument based on an assumption that the audience does not accept
causal relationship
A cause-and-effect relationship in which one event produces another
colloquialism
An informal word or expression inappropriate for formal discourse
conclusion
The final part of an essay that sums up ideas and brings the essay to a close
connotation
The emotional or implied meaning of a word beyond its literal definition
emphasis
A rhetorical principle that stresses important ideas over less important ones
essay
A written composition that may be formal or informal in style and structure
euphemism
A mild or agreeable substitute for a harsh or unpleasant word or idea
example
A specific instance that illustrates or supports an idea or claim
generalization
A broad statement based on knowledge of specific cases
logical fallacy
An error in reasoning used to mislead or manipulate an audience
objective writing
Writing that presents information fairly and without bias
subjective writing
Writing that emphasizes personal opinions and interpretations
red herring
A distraction introduced into an argument to divert attention from the main issue
sarcasm
A form of verbal irony intended to mock or ridicule
satire
A genre that uses humor or irony to criticize and correct faults
subordination
Expressing less important ideas in dependent clauses or phrases
tone
The author’s attitude toward the subject reflected in the writing
understatement
Deliberately representing something as less important than it is
voice
The author’s distinct style or presence that sounds natural in writing