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What are Pan-Cultural Studies?
Research projects comparing many societies to identify universal (etic) cultural dimensions across values, beliefs, and behaviors.
Hofstede's Cultural Dimensions (Overview)
Started with IBM employees (1970s), includes 6 dimensions: Power Distance, Individualism-Collectivism, Masculinity-Femininity, Uncertainty Avoidance, Long/Short-Term Orientation, Indulgence-Restraint.
Hofstede: Power Distance
Extent to which inequality is accepted. High: Morocco, Russia. Low: Denmark, Netherlands.
Hofstede: Individualism vs. Collectivism
Individualism emphasizes personal goals (US, UK); Collectivism emphasizes group identity (China, Pakistan).
Hofstede: Masculinity vs. Femininity
Masculinity = competitiveness and achievement (Japan, Italy). Femininity = modesty, quality of life (Sweden, Norway).
Hofstede: Uncertainty Avoidance
Comfort with ambiguity. High: Greece, Portugal. Low: Singapore, Denmark.
Hofstede: Long-Term vs. Short-Term Orientation
Long-term = future focus (China, Japan). Short-term = respect for tradition (USA, UK).
Hofstede: Indulgence vs. Restraint
Indulgent societies (Mexico, Sweden) allow gratification; restrained societies (Russia, Egypt) suppress it.
Hofstede: Critiques
Data from one company (IBM), outdated, too few dimensions, lacks cultural depth.
Minkov & Kaasa (2022)
Updated Hofstede's model using World Values Survey for 102 countries.
GLOBE Project: Overview
Led by R. House. Studied 62 societies, with 9 dimensions including leadership and organizational behavior.
GLOBE: 9 Cultural Dimensions Includes
Institutional & In-Group Collectivism, Power Distance, Uncertainty Avoidance, Future & Performance Orientation, Humane Orientation, Gender Egalitarianism, Assertiveness.
GLOBE: Innovation
Distinguishes between 'As Is' (current cultural practices) and 'As Should Be' (ideal values).
GLOBE: Country Clusters
Cultures grouped by similarities, e.g., Confucian Asia, Nordic Europe, Anglo, etc
Erin Meyer's Culture Map (2016)
Business-focused model with 8 scales: Communicating, Evaluating, Leading, Deciding, Trusting, Disagreeing, Scheduling, Persuading.
Trompenaars & Hampden-Turner Model
Business dilemmas across 7 dimensions: Universalism/Particularism, Individualism/Communitarianism, Specific/Diffuse, Neutral/Emotional, Achievement/Ascription, Time orientation, Internal/External control.
GLOBE Comparative Highlights
E.g., Power Distance high in Morocco/Russia, low in Denmark/Netherlands. Gender Egalitarianism high in Hungary/Poland, low in India/Egypt.
Cultural Practices: Japan
High Power Distance: translators may decline recognition as only managers present ideas.
Cultural Practices: China
Institutional vs. In-Group Collectivism: workplace as family, loyalty to supervisors.
Cultural Practices: Belgium vs. Netherlands
Belgium has more paperwork (high uncertainty avoidance); Netherlands is more informal.
Hofstede vs. GLOBE Comparison
Hofstede: 0-100 scale, 6 dimensions, general culture.
GLOBE: 1-7 scale, 9 dimensions, leadership/organizational focus.
Culture General vs. Culture Specific
General (Hofstede, GLOBE) = broad patterns. Specific = detailed real-world observations and cultural standards.
GLOBE Study Overview
Global Leadership and Organizational Behavior Effectiveness. Surveyed 17,000+ managers in 62 cultures. Measures values (should be) and practices (what is).
GLOBE: Power Distance
Acceptance of unequal power distribution. High: Nigeria. Low: Denmark.
GLOBE: Uncertainty Avoidance
Avoidance of ambiguity. High: Germany. Low: Singapore
GLOBE: Institutional Collectivism
Support for institutional group loyalty. High: Sweden. Low: Greece.
GLOBE: In-Group Collectivism
Loyalty to family/groups. High: China. Low: New Zealand.
GLOBE: Gender Egalitarianism
Minimizing gender role differences. High: Nordic countries. Low: Middle East.
GLOBE: Assertiveness
Emphasis on competitiveness. High: U.S., Austria. Low: Sweden.
GLOBE: Future Orientation
Long-term planning. High: Singapore. Low: Russia.
GLOBE: Performance Orientation
Encouragement of excellence. High: U.S., Singapore. Low: Argentina.
GLOBE: Humane Orientation
Promotion of compassion and fairness. High: Philippines. Low: Germany.
GLOBE: Values vs. Practices
Values = what people want ideally. Practices = what actually happens.
GLOBE: Universal Leadership Traits
Honest, visionary, inspirational, team-oriented - valued globally.
GLOBE: Culturally Contingent Leadership
Leadership expectations vary. Example: Modesty is valued in collectivist cultures.
GLOBE: Leadership Clusters
Cultures grouped into 10 types (e.g., Anglo, Confucian Asia, Nordic Europe).
Hofstede: 6 Cultural Dimensions
Power Distance, Individualism-Collectivism, Masculinity-Femininity, Uncertainty Avoidance, Long-/Short-Term Orientation, Indulgence-Restraint.
Hofstede vs. GLOBE Comparison
Both assess similar traits; GLOBE provides more nuance (e.g., splits collectivism).
Schwartz's Value Theory (Overview)
7 values grouped into 3 polarities: openness vs conservation, self-enhancement vs self-transcendence, embeddedness vs autonomy.
Organizational Applications of Cultural Models
Affect teamwork, motivation, gender roles, conflict resolution. Collectivism encourages team cohesion, assertiveness impacts handling of disputes.
Case Example: Japan
High collectivism, high uncertainty avoidance - values structured, consensus-driven workplaces.
Case Example: USA
High individualism, low power distance - promotes innovation and initiative.
Case Example: Russia
Low future orientation, high power distance - favors hierarchy, short-term planning.
Critical Reflection: Emic vs Etic
GLOBE blends universal frameworks with local cultural interpretation. Critiques of GLOBE Study Overuse of managerial samples, self-report bias, shifts in culture over time (e.g., globalization).
Critiques of GLOBE Study
Overuse of managerial samples, self-report bias, shifts in culture over time (e.g., globalization).