Chp 13: Nature of Formal Presentations

Epideictic

Epideictic

________- speeches that celebrate or commemorate events or people.

Concept map

________- a visual representation of all the potential areas you could cover in your speech that includes circles around topics and lines that connect related ideas; also known as a mind map.

Statistics

________- quantitative reports that summarize and organize sets of data to make them easier to understand and visualize.

Brainstorm

________- the practice of creating a list of all the possible topics you can think of, beginning by writing down every possible idea that comes to mind, regardless of how good you think the idea is, and then afterward organizing or evaluating the ideas to help you make a decision about which to choose.

Forensic

________- arguments about what had happened.

Deliberate

________- speeches about future actions that might be taken.

Testimony

________- the words of other people used to support your point.

Aristotle

________ identified three types of speeches.

Denotative meaning

________- the literal definition of a word or phrase that you might find in a dictionary.

General purpose

________- the broad intent of what your speech should accomplish; the three types of general purposes are to inform, persuade, and commemorate.

Connotative meaning

________- the way a word or phrase is used in a particular context, potentially as slang or with an implied value judgment.

Secondary research

________: peer- reviewed academic journal articles, books, newspaper & magazine articles, web and media sources.

Primary research

________: interviews, surveys, polling, direct observations.

Peer testimony

________- information that comes from someone who is in the same peer group as the audience; they are not necessarily an expert on the topic.

Demographics

categories of definable characteristics of groups of people, such as age, sex, race, ethnicity, religion, political affiliation, socioeconomic status, education level, and sexual orientation

Examples

instances that we use to help define or clarify concepts, draw attention to a particular feature of an experience, or elicit memories and emotions in our audience

Informant

a contact person within the organization or group you can talk with to obtain information about the audience you will be speaking to

Likert scale questions

survey questions that provide statements and then ask respondents to circle a number that measures their level of agreement with the statement

Semantic differential scale questions

survey questions that ask participants to choose their position on a continuum between two polar opposites

Numbers

raw quantitative data

Expert testimony

information that you obtain from someone who has conducted extensive research on the topic, has significant experience with the topic, or holds a position that lends credibility to his or her ideas on a subject matter