Promotion mix

Comparative Advertising

A marketing strategy that compares a brand's product against a competitor's to highlight advantages.

Advertising Strategies

Key decisions involved in selecting advertising media, determining reach, frequency, impact, and timing.

Major Media Types

Categories of advertising platforms including newspapers, television, radio, magazines, and the internet.

Sales Promotion

Marketing activities that provide extra value or incentives to the sales force, distributors, or customers to stimulate immediate sales.

Consumer Promotions

Sales promotion activities aimed at increasing trial purchases and short-term sales among final buyers.

Trade Promotions

Sales promotions aimed at retailers or wholesalers to encourage them to promote a product.

Consumer Promotion Tools

Methods used in consumer promotions, such as samples, rebates, and contests to increase sales.

Sales Force Promotions

Promotional strategies to stimulate sales by motivating the sales team and signing new accounts.

Advertising Allowances

Discounts or funds offered to retailers for promoting a brand or product.

Push Money

Incentives given to salespeople to encourage them to sell specific products.

Regular Advertising

A consistent and ongoing advertising strategy used to maintain brand presence and awareness.