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Comparative Advertising
A marketing strategy that compares a brand's product against a competitor's to highlight advantages.
Advertising Strategies
Key decisions involved in selecting advertising media, determining reach, frequency, impact, and timing.
Major Media Types
Categories of advertising platforms including newspapers, television, radio, magazines, and the internet.
Sales Promotion
Marketing activities that provide extra value or incentives to the sales force, distributors, or customers to stimulate immediate sales.
Consumer Promotions
Sales promotion activities aimed at increasing trial purchases and short-term sales among final buyers.
Trade Promotions
Sales promotions aimed at retailers or wholesalers to encourage them to promote a product.
Consumer Promotion Tools
Methods used in consumer promotions, such as samples, rebates, and contests to increase sales.
Sales Force Promotions
Promotional strategies to stimulate sales by motivating the sales team and signing new accounts.
Advertising Allowances
Discounts or funds offered to retailers for promoting a brand or product.
Push Money
Incentives given to salespeople to encourage them to sell specific products.
Regular Advertising
A consistent and ongoing advertising strategy used to maintain brand presence and awareness.
