Principles of Marketing - MKTG 310

These flashcards encompass key terms and definitions related to digital marketing principles discussed in the lecture notes.

Digital Marketing

A form of marketing that involves creating, communicating, and delivering value online across various platforms.

Content Marketing

The strategy and plan for sharing topics online to communicate value in digital marketing.

Platform Marketing

The decisions regarding where and how to share content within digital marketing.

Digital Analytics

The process of using data to evaluate the effectiveness and success of marketing activities.

Marketing Analytics

The practice of measuring customer-related behavior to understand and enhance the effectiveness of marketing efforts.

Predictive Analytics

An advanced analytics technique that uses historical data to predict future outcomes.

Artificial Intelligence (AI)

Systems or machines that mimic human intelligence and improve themselves based on collected information.

Machine Learning

The development of computer systems that learn and adapt without explicit instructions by analyzing data.

Segmentation

The process of grouping prospective buyers with common needs and wants who will respond similarly to marketing actions.

Value Creation

The process of using AI for personalization and to enhance customer relationship management.

Digital Targeting

The practice of targeting audience characteristics in social media to maximize marketing effectiveness.

Social Footprints

The traces left by individuals as they interact online, which can provide insights into their behavior and preferences.