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what are the three variables that determine the type of observation?
location
awareness of participants
observer involvement
what is a naturalistic observation?
behaviour is watched and recorded in the setting that it would normally occur.
what is a controlled observation?
behaviour is watched and recorded in a structured (and often artificial) environment where variables are controlled.
what is a covert observation?
participants’ behaviour is watched and recorded without their knowledge or consent.
what is an overt observation?
participants’ behaviour is watched and recorded with their consent.
what is a participant observation?
the researcher becomes a member of the group whose behaviour they are watching and recording.
what is a non-participant observation?
the researcher remains outside of the group whose behaviour they are watching and recording.
what is a limitation of all observations?
how can it be reduced?
observer bias - the observer’s interpretation of the situation may be influenced by their expectations.
it can be reduced by using more than one observer.
what are strengths of naturalistic observations?
high in ecological validity
high in generalisability
what are limitations of naturalistic observations?
low in replicability
lack of control over confounding/extraneous variables
what is a strength of controlled observations?
high in replicability
what are limitations of controlled observations?
low in ecological validity
low in generalisability
what are strengths of covert observations?
high internal validity
no demand characteristics
what is a limitation of covert observations?
ethical issues - violates ‘right to privacy’ and lack of informed consent
counterpoint - retrospective consent, knowing may compromise results
what is a strength of overt observations?
considerate of ethical guidelines
what are limitations of overt observations?
high demand characteristics
low internal validity
what is a strength of participant observations?
the researcher can gain valuable insight, maybe increasing external validity
what is a limitation of participant observations?
the researcher may lose objectivity
what is a strength of non-participant observations?
the researcher remains objective
what is a weakness of non-participant observations?
the researcher may lose valuable insight into participant behaviour