Social Psych Exam 2 - Attitude and Attitude Change

What is meant by attitude

An evaluative orientation toward a specific object: Affect, Cognition, Behavior

Cognitive (beliefs, ideas) example

"Gun owners end up shooting themselves more often than they shoot thieves."

Affective component (emotions, feelings) example

"Guns frighten me"

Behavioral component (predispositions to act) example

"I voted for gun control advocates whenever possible."

What are the origins of attitude?

Cognitively-based
Affectively-based via learning
Behaviorally-based (self-perception)
Genetically based ? (predispositions toward acquiring specific attitudes)

What are the two examples of affectively-based learning?

Classical conditioning
Operant conditioning

When do attitudes predict behavior?

Strength/Accessibility
Direct vs. Indirect Acquisition
Congruent specificity
Social Desirability

The theory of planned behavior is unconscious

False, it involves conscious awareness and effort

The Role of Automaticity in Attitude-Behavior Relations

Explicit (Conscious) Attitudes
Implicit (Non-Conscious) Attitudes

Persuasion is ___

The Process of Attitude Change

What are the key concepts of persuasion?

Source
Target
Message
Discrepancy

Source:

The person at whom the persuasion attempt is directed

Target

The person at whom the persuasion attempt is directed

Message

The concept and nature of the persuasive message

Discrepancy:

The distance of the message from the target's current attitude