Academic Knowledge of Sports Media - Lecture 1

Sports Media

The processes, practices, and mediums through which information, messages, and meanings about sport are communicated to and amongst audiences.

Power of Sports

Sport is a genre of media with its own logics, norms, and assumptions, and is a significant form of popular culture.

Sociology of Sport

The study of social practices, identities, meanings, and relations that combine to form society, specifically in relation to sports.

Sociological Imagination

A framework for understanding the relationship between individual lives and broader societal forces.

Critical Approach

A method that involves questioning assumptions and challenging the normalcy of taken-for-granted ideas.

Historical Approach

Understanding the present sporting landscape by recognizing long-term historical processes and changes.

Cultural Approach

Examines the interrelated practices and meanings that define a society's norms, values, and beliefs.

Dialect Thesis

Proposes that sport acts as both a reflection of and an active producer of broader societal influences.

Normalization in Sports

The process by which certain societal norms and beliefs become accepted as 'natural' in the sports context.

Great Sports Myth (GSM)

The belief in the inherent purity and goodness of sport, which overlooks negative outcomes by blaming individual greed or ambition.