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Market creators
Provide a digital environment for buyers and sellers to set product prices
Free Revenue Model
Offers some services for free but charges a subscription fee for premium services
Long Tail Marketing
Some demand for a product always exists, no matter how small
Start of e-commerce
The first paid advertisement
Internet Technology Standards
Universal standards in internet technology discussions
Price Discrimination
Selling the same goods to different groups at different prices
Dynamic pricing
Varying a product's price based on the supply situation
Information Asymmetry
One party having more important information than the other party
Note 
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