Marketing Vocab-Quiz 1
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10 Terms
Marketing Strategy
Plan for outlining how a business reaches target market and achieves goals.
Promotional Plan
Outline of marketing tools (intended) to promote
Rapport
(Positive) relationship, communication, (mutual) respect
Service Orientations
Desire to help others (trained in customer service: solutions,empathy)
Customer Service Mindset
Create value and loyalty with customers. —Think Chick Fil A
Brand Positioning
How business differentiates product in the mind of consumers compared to competitors
Clientele
People who repeatedly purchase from you (create loyalty + relationships)
Return on Investment (ROI)
How much a business spends versus how much it makes
Unique Value Proposition
How product solves problems/gives benefits/ and why is it better than competitors?
Market Research
Gather, analyze, and interpret data to make decisions
Note 
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