electorate
voters; voting population
15th Amendment
The right of citizens of the United States to vote shall not be denied or abridged by the United States or by any State on account of race, color, or previous condition of servitude.
19th Amendment
The right of citizens of the United States to vote shall not be denied or abridged by the United States or by any State on account of sex.
23rd Amendment
“Extending the Vote to the District of Columbia”
electors to the District of Columbia may participate in presidential elections
24th Amendment
prohibits both Congress and the states from conditioning the right to vote in federal elections on payment of a poll tax or other types of tax
26th Amendment
established a nationally standardized minimum age of 18 for participation in state and local elections
Political efficacy
belief that one’s vote makes a difference; inverse to voter apathy
Rational choice voting
voter carefully considered issue and votes to benefit themselves; selfish voting
Retrospective voting
considering track records and achievements
Prospective voting
anticipating the future and potential outcomes
Party line voting
voting based on party
Franchise
right to vote granted by a government or to an individual or group of individuals
Suffrage
the right to vote in political elections
Enfranchisement
granting populations the right to vote
Divided government
control of Presidency and Congress split between parties
Unified government
control of Presidency and Congress under one party
War chest (fundraising)
bank account for a candidate’s campaigning
Swing states
states that “swing” Democrat or Republican
Incumbency Advantage
people already in power have an advantage with funds, name recognition, and ultimately re-election
Roles of the media
Scorekeeper, gatekeeper, watchdog
Narrowcasting
targeting specific audiences with tailored media content
Fairness doctrine
required broadcast media must provide fair coverage of all candidates on TV and provide a variety of ideologies, opinions, and stories