Media Chapter 12

The desire to ______ is a fundamental part of being human

compete

How are digital games similar to all other forms of mass media?

They are commercial products designed to appeal to niche audiences.

How are digital games different from other forms of mass media?

They offer players the chance to construct their own narrative

How old is the average electronic game player?

30

According to the text, what is the gender difference in digital games?

Women tend to prefer digital versions of traditional games rather than "core" digital genres.

The quick, easy tasks at the start of a digital game provide a feeling of ______ so we continue on to the ______ challenges in the rest of the game.

satisfaction; increasing

For some people, playing electronic games fulfills their need for ______

control

When a digital game player is focused on sequential steps in a process leading to a greater accomplishment, this is called______.

telescoping

Experiencing flow and telescoping is very ______

rewarding

In terms of electronic games, affective tone refers to______.

what designers want gamers to feel as they play

How many design rules are there for digital games?

six

Designers must build in layers because ______.

if the game is too simple, players quickly lose interest

What percentage of electronic games earns a profit?

3%

Aaron likes to play video games where he can build something, like an amusement park, a city, or an empire. To which niche audience of game players does Aaron belong?

achievers

When marketing digital games, if a marketer emphasizes cultural activities within game play, such as weddings and parties, the niche audience he or she is focusing on is______.

socializers

Donna is an aspiring game designer who lacks the programming skills necessary to design a game from scratch. She is likely in the______.

game engine market

Which of the following is true about MMORPGs?

They are very addicting.

Playing World of Warcraft involves the completion of ______.

quests

The boundary between the digital world of games and the real world has been breached in what area?

the economy

What e-sports World Championship event drew about 6 million more viewers than the NBA final game in the same year?

League of Legends

What is the biggest concern about digital games?

their addictive nature

What differentiates addiction from dependence or habit?

loss of control over performing certain behaviors.

Identify the correct order of the addiction progression.

displacement, dependency, addiction

Which of the following statements about digital games is true?

They can be harmful when they begin to dominate people's lives.