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What are the 4 Ps of Marketing in Microfinance?
Product - actual products and services that the MFI offers to its clients.
Price - cost or value of availing the product and services
Place - location and channels of accessing the products and services
Promotion - means of communicating product value to clients.
What are the general criteria for selecting a potential area for microfinance operations?
1. Enough number of potential clients
2. Distance and accessibility from the office 5-7 km
3. Transportation
4. Existing microeconomic activities
5. existing MFIs and lending institutions
6. Peace and order
7. Presence of banks for deposits.
What are the 5 Cs of credit in microfinance?
1. Capital
2. Capacity
3. Conditions
4. Collateral
5. Character.
What is the procedure for processing loan applications?
1. Issue applications 2. Gather applications 3. CIBI check 4. Prepare summary of loan application (BLAS) 5. Recommend qualified loan applicants 6. Inform clients about application status 7. Release loan.