4. Interviews and Storytelling

Why do Business Analysts use one-on-one interviews?

To gather candid insights and build rapport in a private setting.

How do interviews differ from group sessions?

They offer confidentiality and allow deeper, more personal conversations.

What is the goal of storytelling sessions?

To communicate business issues through relatable, emotional narratives that inspire action.

How does storytelling help stakeholder engagement?

It evokes empathy, builds connection, and motivates participation.

What are key elements of a successful interview or storytelling session?

Open questions, trust, active listening, and capturing recurring themes.