media case studies

Boyle

a key feature of new media is technological convergence merging discincit techs into one- e.g. a smart phone which as notes, calucater, camera, etc on it negating the need to carry round those physcial items.

Helper (2011)

the use of internet has increased slower than other groups in the digital underclass +those with access rate their digital skills as poorer than more educated groups.

Boyle (2007)

new media is associated with young people.

Ofcom

older people are using social networking sites more now than in the past.

Borins (2008)

There are three siginfcaet changes in traditional media as new media’s influnce is now more notable:

• Citizen journalism is a part of the news cycle, using it a way to find content.

• Newspapers are held accountable (e.g. with the BBC being held accountable for they report about Israel’s bombing of Gaza).

• News values has changed from a professional and formal tone to a ‘non-professioanl’ content as it’s the only way to gain audiences and make a profit.

Li and Kirkup (2007)

Men are more likely to use email or chatrooms; also more likely to play video games on consoles e.g. the Xbox.

Royse et al (2007)

Women are more likely to play games that allow them to challenge gender norms.

OFCOM (2015)

Men are more likely to access the internet.

Olsen et al (2008)

Men are more likely to play video games as they want to express fantasies of power and glory with many using it as a chance to work out their anger and stress.

Hartmann and Klimmt (2006)

Women dislike the violent content and preferred the social interaction side of games e.g. Sims or animal crossing.

OFCOM (2015)

women are more likely to use social networking sites.

The Internet Advertising Bureau (2014)

state that because of the rise in smartphones, women account for 52% of all gamers because of games like Candy Crush and Angry Birds that the tech of smartphones enable to exist. More appealing to women because they were free (women generally get paid less), intuitive and accessible.

Curram and Leaton (2003)

There are 2 views of new media:

1- neophillias: believe that new media is beneficial and positive

2-Cultural pessimists: those who believe that the benefits new media has, are overexgarted.

Curran and Heaton (2003)

there are 2 views on new media:

1- neophiliacs: those who are positive about new media.

2-cultural pessimists: those who believe that the benefits of new media are over-emphazised.