PROMOTION MIX

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11 Terms

1
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Bonus-packed offers

Additional products added for

free at the price of the original product.

2
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Piggy-back offers

a gift item or another drug product

attached to the original product.

3
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Pick and win Promo

entitles a buyer to win a prize

for every purchase of certain OTC drugs.

4
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Raffle promo

entitles a buyer one raffle ticket for

every purchase of any drug product.

5
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Trading Stamps

entitle a buyer to a stamp worth 100

points for every 100 pesos worth of purchase

6
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Rebates

entitle a buyer for example to a 2 pesos

refund for every box of Nutroplex Syrup

returned/submitted in specified redemption centers.

7
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Premium Promo

entitles the buyer to buy a

premium item on display, for example an umbrella for

only 20 pesos for ever 50 pesos worth of purchase of

participating OTC.

8
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Free Goods

promoentitles a buyer for similar item for

free.

9
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Pin money

entitles for example a drugstore clerk 100

pesos for every bottle.

10
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Mystery buyer

a drugstore clerk for example is

entitled to win an instant prize wherever he/she

recommends an OTC drug.

11
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Sale Campaign

conducted during special seasons of

the year