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Political socialization
process by which we develop our political values and opinions
Children absorb political views from parents
Family, school and media
Strongest: family and school
Observing actions and listening to views
Schools socialize children to the concept of democracy by making the idea tangible for them.
Recent: media
Determine national agenda and educate public on policy issues
Participation in civic life
Children whose parents are active are likely to become active
Schools socialize young people to become active
Being informed causes greater civic engagement
Religious institutions and Peers and Groups
Those who attend religious services are more likely to share conservative and support republican candidates (white)
Friends, neighbors, coworkers, and other peers influence (reinforce)
Political and Community Leaders
Leaders influence public opinion
We rely on recommendations and priorities of well-respected leaders
Demographic Influence
Who we are often influences our life experiences, which shape our political socialization
Racial and ethnic groups to which we belong, our gender, our age, and where we live all play a role
Gender
Gender Gap: measurable difference in the way women and men vote for candidates
women are more likely to vote blue and are more likely to vote then men (unless they under 25)
Geographic region
Difference between NE and the S
Date from English times
Immigration patterns shape them
Democrats in NE and W coast and Republicans in S, W (except coast), and most of midwest
Age and events
Generational effect: the influence of a significant external event in shaping the views of a generation
Ex. 9/11 for younger Americans and Great depression and WWII for oldest Americans
Millennial and Gen Z Impact
Millennials: 1/3 of population, strong sense of generational identity, diverse
Gen Z: uses power of social media to bring change, most diverse
Millennial and Gen Z comparison
Both agree on the importance of racial equality and climate change
Millennials: Same sex marriage and LGBTQ rights, gun violence, marijuana
Gen Z: Diversity claims, transgender rights
Public Opinion
The public’s expressed views about an issue at a specific point in time.
Measured through act of voting
Public opinion poll: survey of a given populations opinion on an issue at a particular time
How to conduct Public opinion Poll
Determine population
Make sure questions actually measure what the client wants to know
Random Sampling and problems
Scientific method of selection in which each member of the population has an equal chance at being included in the sample
Population identification
Landline to cellular transition
Nonresponse rates among cellular users
Quota Sampling and Stratified sampling
A method by which pollsters structure a sample so that it is representative of the characteristics of the target population.
National population is divided into fourths, and certain areas within these regions are selected as representative of the national population.
Sampling Error
statistical calculation of the difference in results between a poll of a randomly drawn sample and a poll of the entire population
Most are plus or minus 3
Types of Polls
Tracking: measure changes in public opinion over the course of days, weeks, or months by repeatedly asking respondents the same questions and measuring changes in opinion.
Push: attempt to skew public opinion about a candidate and provide information to campaigns
Exit: project the winner of an election before the polls close.
Most Important Problem
22% said some form of economic concern (inflation, federal debt, unemployment)
Dissatisfaction with government/poor leadership
Public Opinion on Government
If people trust their government they are more likely to believe it is responsive to citizens needs
Generally is up and down
International problems are higher then domestic
Trust in the branches: 1st Judicial, 2nd Executive, 3rd Legislative (fails to win approval)