Sports Management Midterm

leverages the appeal of the sports or entertainment property as a marketing tool.

Examples?

Marketing THROUGH sports

•Sports are unscripted •Emotional attachment •Customer Loyalty

Tech in Sports Marketing

1. Sales & marketing

2. Ad & sponsorship

3. Customer Service & operations

4. Broadcast & streaming

5. Footwear & apparel

6. Equipment

the promotion of the core product like the sport or entertainment.

Examples:

Market OF sports:

• Viral content

•empowerment

•community

7 functions of marketing

1.pricing

2.supply demand

3.distribution

4.financing

5.return on investment

6.selling

7.marketing info management.

Types of advertising.

Examples:

1.print media

2.broadcasting

3.digital ads

4.promotional products

5.public relations

6.out of home

Digital marketing channels.

1. Apps

2. websites

3. email

4. podcast

5. The meta-verse

6. social media

People with a defining set of characteristics that set them apart.

Evaluating:

Target market:

1. Market-size and growth potential

2. accessibility

3. competition

4. profit potential

5. consumer behavior

The economic change resulting from sports or event related activity

Examples:

Economic impact:

public spending employment, opportunities, taxes

Examples of industry trends

Pricing cost consumer behavior and sales strategies.