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BARB
Broadcasters’ Audience Research Board - the organisation that measures and collects television viewing data in the UK
Camera angle
The position the camera is from the filmed action
Blockbuster
A product that sustains exceptional and widespread popularity and achieves enormous sales.
Vertical Integration
When a company takes part in 2 or more stages of production
Independent Film
A film that is produced outside of a major film studio
Star Power
Casting well-known celebrities in order to gain a bigger audience
Director Power
Using a director’s name in marketing in order to gain a bigger audience
Horizontal Integration
Companies who acquire other companies operating in the same sector.
Technical codes
the ways in which equipment is used to tell the story
Linguistic codes
What is implied through the use of words
Symbolic codes
Cultural symbols embedded in mise-en-scene
Note 
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