Intro To Communications - Quiz 1

Katz & Lazarsfeld

two-step flow process model

Aristotle

ethos/pathos/logos

Westley & MacLean

communication process begins with receiving messages first. the use of senses

Thayer

take into account the strengths and weaknesses of receiver(s)

Dance

helical/spiral view of communication process

Laswell

added channel & effect to Aristotle’s model

Shannon & Weaver

noise/cancellation channel

Watzlawick/Beavin/Jackson

“one cannot not communicate” body language.

Schramm

field of experience and the importance of feedback

Source

Opinion Leaders

Katz & Lazarsfeld

According to ________, opinion leaders give information to the public.

Shannon & Weaver

According to __________ a transmitter sends broadcast signals

Laswell

____ added channel and effect in the communication process

Pathos

the emotions audiences feel during the persuasive process

logos

the logical reasoning one uses to persuade

Thayer

According to _______, the message between sender & receiver is different

Rhetoric

the art of influencing others

Dance

According to _____, relationship between two people is constantly changing

Westley & MacLean

believes that communication begins with receiving

Corax and Tisias

created paragraph structure. used in courtrooms a lot

Shannon & Weaver

created noise concept in communications

Schramm

According to _____, feedback is how we overcome “noise” and incorporated the field of experience

Two step flow process

messages travel from the media to opinion leaders

Thayer

Personalizing the message to the receiver is a concept developed by _____

Dance

responsible for the helix

Shannon & Weaver

distinguished the difference between receiver and destination

radio, TV, and print media

Laswell added channel to include