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104 Terms

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Exploitation

(Context) The action or fact of treating someone/something unfairly in order to benefit from their work.

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Green Washing

(Context) The process of conveying a false impression or misleading information about how a company's products are environmentally sound.

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Rainbow Washing

(Context) The strategy of deploying messages that are superficially sympathetic towards the LGBTQ community for ends having little or nothing to do with LGBTQ equality or inclusion.

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Austerity Measures

(Context) Characterises severity or sternness and describes economic measures implemented by a government to reduce public-sector debt.

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Oversaturation of the job market

(Context) When there are more people than available jobs for them.

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Privacy issues

(Context) The protection of personal and sensitive data from unauthorized access.

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Surveillance Capitalism

(Context) A concept in political economics which denotes the widespread collection and commodification of personal data by corporations.

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Opinion piece

(Style) An article in which the writer expresses their personal opinion.

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Public safety announcements

(Style) A message in the public interest disseminated by the media without charge to raise public awareness and change behaviour.

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Journal article

(Style) One article from a collection of articles (like a magazine) that is published regularly throughout the year.

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Editorials

(Style) A newspaper article expressing the editor's opinion on a topical issue.

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Persuasive

(Style) Non-fiction writing that aims to convince the reader of a certain point of view.

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Discursive

(Style) Focus is to explore an idea or variety of topics.

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Didactic

(Style) Intended to teach.

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Informative

(Style) Providing useful or interesting information.

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Analytical

(Style) Relating to or using analysis or logical reasoning.

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Comparative

(Style) A rhetorical pattern that compares two or more texts and explains both the differences and similarities between them.

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Epistolary

(Style) A form of writing in which the story is told through letters or other related formats such as a character's diary.

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Rule of Thirds

(Structural) A rule of thumb for composing visual images.

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Headings

(Structural) A title at the head of a page or section of a book.

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Subheadings

(Structural) A heading given to a subsection of a piece of writing.

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Layout

(Structural) The way in which the parts of something are arranged or laid out.

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Back/foreground

(Structural) Element of the photo furthest/closest to the viewer.

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Banner

(Structural) A horizontal or vertical strip or area that is prominently displayed on a website or app to convey a message or promote a specific content or action.

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Formatting

(Structural) The way in which the text is structured.

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Hypertext/Hyperlinks

(Structural) Text which contains links to other texts.

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Focal point

(Visual Device)The location within a design that attracts the most attention; the centre of interest.

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Pictograms

(Visual Device) A pictorial symbol or sign representing an object or concept.

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Object symbolism

(Visual Device) When objects suggests/represents certain ideas or concepts.

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Vector Lines

(Visual Device) Real or imaginary lines that direct your eye from one place to another.

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Demand/Offer Gaze

(Visual Device) The characters eyes making direct contact with the eyes of the audience (demanding something of the viewer)/ looking away from the viewer and not making eye contact (offering the viewer to look).

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Facial expression

(Visual Device) The emotions and meanings conveyed through the characters face.

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Mise en scene

(Visual Device) The arrangement of the scenery.

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Mise en abyme

(Visua Device) Placing a copy of an image within itself.

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Juxtaposition

(Written Device) The fact of two things being seen or placed close together with contrasting effect.

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Objective Correlative

(Written Device) The artistic and literary technique of representing or evoking a particular emotion by means of symbols which become indicative of that emotion and are associated with it.

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Composite Image

(Visual Device) Made up of two or more photographs.

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Allusion

(Written Device) References to other images/visual media.

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Metonymy

(Written Device) A symbolic image that is used to make reference to something with a more literal meaning e.g. The kitchen is busy.

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Synecdoche

(Written Device) The use of a part to represent the whole.

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Tricolon

(Written Device) Sentence of three parts of equal importance and length.

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Colloquialism

(Written Device) Informal words or expressions not usually acceptable in formal writing.

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Jargon

(Written Device) Special words or expressions that are used by a particular profession or group and are difficult for others to understand.

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Vox Populi

(Written Device) Voice of the people

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Diction

(Written Device) The choice and use of words and phrases in speech or writing.

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Rhetorical Question

(Written Device) A question asked merely for rhetorical effect and not requiring an answer.

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Hypophora

(Written Device) Raising a question then proceeding to answer it.

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Imperative

(Written Device) A sentence that expresses a direct command.

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Quotes

(Written Device) Repeat or copy out (a group of words from a text or speech).

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Modality

(Written Device) About a speaker's or a writer's attitude towards the world.

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Intertextuality

(Written Device) The phenomenon of one text referencing other texts.

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Hyperbole

(Written Device) Exaggerated statements or claims not meant to be taken literally.

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Anecdote

(Written Device) A short and amusing or interesting story about a real incident or person.

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Anaphora

(Written Device) The repetition of a word or phrase at the beginning of successive clauses.

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Anthropomorphism

(Written Device) The attribution of human characteristics to animals or inanimate objects - something nonhuman behaving like a human.

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Personification

(Written Device) Figure of speech in which an object or animal is given human feelings.

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Irony

(Written Device) The use of words to convey a meaning that is the opposite of its literal meaning.

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Oxymoron

(Written Device) A figure of speech in which apparently contradictory terms appear in conjunction.

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Assonance

(Written Device) Repetition of a vowel sound within two or more words in close proximity.

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Archaism

(Written Device) The use of deliberately old-fashioned language.

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Epithet

(Written Device) An adjective or phrase expressing a quality or attribute regarded as characteristic of the person or thing mentioned.

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Euphemism

(Written Device) A mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant.

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Antithesis

(Written Device) The direct opposite.

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Paradox

(Written Device) A statement or proposition that seems self-contradictory or absurd but in reality expresses a possible truth.

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Satire

Horatian - “loving” mockery. Pointing out flaws in a non abrasive manner.

Juvenalian - Most aggressive (attacks specific person)

Menippean - Criticises ideas and mindsets.

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Bathos (Levity)

(Written Device) To sharply alter a serious situation into a ridiculous or comically anti-climactic one.

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Pathos

(Written Device) Emotional appeal.

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Bifurcation

(Written Device) the division of something into two branches or parts.

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Aphaeresis

(Written Device) omission of the initial sound of a word.

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Pathetic Fallacy

(Written Device) The attribution of human emotions or characteristics to inanimate objects or to nature; for example angry clouds; a cruel wind.

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Zoomorphism

(Written Device) Applying animal characteristics to humans or gods.

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Deracination

(Written Device) To remove or separate from a native environment or culture.

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Pejorative

(Written Device) Having a negative effect; insulting.

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Reification

(Written Device) The act of treating an abstract concept, idea, or relationship as if it were a concrete, tangible entity or a physical thing.

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Truncated sentences

(Written Device) Incomplete/shortened sentences used to increase tension or urgency.

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Lexical Richness

(Written Device) how varied are the words in any given passage.

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Register/Tone

(Written Device) the mood implied by an author's word choice and the way that the text can make a reader feel.

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Antenantiosis

(Written Device) a figure of speech and form of irony in which understatement is used to emphasize a point by stating a negative to further affirm a positive.

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Neoliberalism

(Context) reduced state influence on the economy - prioritises making a profit.

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Global Capitalism

(Context) a country's trade and industry is controlled by private owners for profit.

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Socialism

(Context) believing that sharing ownership of the means of production equally among society will improve peoples quality of life.

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Virtue signalling

(Purpose) a pejorative term for an attempt to show one's good character.

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Absolve blame

(Purpose) to free someone from guilt.

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Fictocriticism

(Style) a postmodern, hybrid writing practice that blurs the lines between fiction and academic, theoretical, or critical writing, often using narrative and literary techniques for critical analysis

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Aliteracy

The state of being able to read but lacking interest in doing so.

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Intellectual superiority and cultural relativity

Thinking that what your culture values as knowledge is universally valued and superior to all knowledge.

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Post-modernist aesthetic

Focused on individual happiness. Focus on neoliberal values.

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Ideological Paradigms

Comprehensive systems of ideas and beliefs that shape a group's understanding of reality and guide their actions e.g. conservatism and liberalism.

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Commodification of Neoliberal Values

The process by which something without an economic value gains economic value that can replace other social values.

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Aristotelian Rhetorical Proofs

(Literary devices) Logos (logic), Pathos (emotion), and Ethos (credibility).

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Apollonian and Dionysian Binary

(Micro technique) The contrast between two opposing elements, where Apollonian represents reason, order, and control, and Dionysian represents chaos, emotion, and instinct.

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Typography

(Visual Device) The technique of arranging type to make written language legible, readable and appealing when displayed.

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Textual embellishment

(Written Device) The act of adding decorations or enhancements to text.

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Derogatory language

(Written device) Expressing a low opinion/ showing a lack of of respect for someone or something.

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Absurdist

(Written device) focuses on the experiences of characters in a situation where they cannot find any inherent purpose in life.

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Moral dualism

(Written Device) the belief that the world is the arena for an ongoing battle for control between divine forces of good and evil.

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Critical realism

(Written Device) the philosophical view that a reality exists independently of human knowledge, but our understanding of this reality is always partial and subjective.

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Conspicuous Consumption

(Context) The practice of buying and using goods of a higher quality, price, or in greater quantity than practical.

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Conspicuous Production

(Context) The public display of productivity as a symbol of class power.

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Hyperconsumerism

(Context) The excessive consumption of goods beyond necessities, driven by social media, peer pressure, and the desire for identity.