Subliminal Stimulation

Flashcards about Subliminal Stimulation.

Heightened Sensitivity After Horror Movie

Heightened sensitivity and alertness after watching a horror movie are due to expectation and the potential cost of something bad happening.

Hit (Signal Detection)

The rate of correctly sensing a stimulus when it is present.

Correct Rejection(Signal Detection)

The rate of correctly sensing if no stimulus was present.

False Alarm

When a stimulus is sensed, but is not actually present.

Subliminal Stimulation

Stimulus presented is so weak or brief it cannot consciously be perceived because it is below our absolute threshold.

James Vicary

Advertising professional who falsely claimed subliminal stimulation could boost sales to promote his company. Later admitted it was a hoax.

Effective Advertising

Persuasive stimuli above the perceptual threshold, that can be observed and processed, are more effective.

Energy Drink Study

Showing a video with subliminal stimulation, like an energy drink, did not make participants more likely to purchase said energy drink.

Thirsty Participants

Subliminal stimulation only worked if the participant was thirsty.

Time Limit to Subliminal Stimulation

Lasts for five minutes after the primer is presented.

Effective Advertisements

Focus on good quality persuasive arguments.