Advertising techniques

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Association

The linking of a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, etc.

Bandwagon

The concept of implying that everyone is using a product, encouraging others to 'jump on the bandwagon'.

Beautiful people

The use of attractive models or celebrities in ads to capture attention.

Bribery

An attempt to persuade consumers to buy a product by offering something else, like discounts or free gifts.

Celebrities

Famous people used in ads to attract attention and endorse products.

Experts

Professionals, such as scientists and doctors, who appear in ads to lend credibility to a product or idea.

Explicit claims

Directly and clearly expressed statements about a product, including price and specific attributes.

Fear

Using something feared or disliked to promote a product as a 'solution' to that fear.

Humor

A technique in ads that grabs attention by making people laugh, connecting good feelings to a product.

Intensity

Using strong language and exaggeration in ads to hype a product.

Plain folks

The technique of presenting a product through relatable, 'regular people' to build trust.

Testimonials

Statements from people endorsing a product's value, often perceived as neutral third-party evaluations.

New

The appeal of new products or ideas, as they're often viewed as better than older versions.

Nostalgia

Invoking fond memories of the past in advertising to connect emotionally with the audience.

Simple solution

The offering of easy answers to complex problems, providing relief to audiences' anxiety.