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Method
ID 2 groups of people alike in all major ways except the variable you’re interested in
Compare the groups to see if the variable has any effect on them
Practicality
:)
Cheap
Quick
Can be used to study the past
:(
Can’t control variables, so don’t know if have actually discovered the true cause & effect relationship
Ethics
:)
No issues involved as aren’t interacting with live human beans most of the time
Theoretical
:)
For positivists as shows clear cause and effect relationships
:(
For intepretivists as relies on official stats etc. which are invalid