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Analogy
Explaining something complex by comparing it to something more simple
Argument
The combination of reasons, evidence, ect that an author uses to convince an audience of their position.
Aristotelian appeals
three different methods of appealing to an audience to convince them- ethos, logos, and pathos.
Attitude
The writer’s personal views of feelings about the subject at hand.
Audience
Who the author is directing his/her message towards.
Compare and contrast
Discussing the similarities and differences between two things for some persuasive or illustrative purpose.
Connotation
The implied meaning of a word; words can broadly have positive, negative, or neutral connotations.
Context
the extra-textual environment in which the text is being delivered.
Counter argument
The arguments against the author’s position.
Deductive reasoning
A form of logical reasoning wherein a general principle is applied to a specific case.
Denotation
The literal dictionary-definition meaning of a word.
Diction
The style of language used; generally tailored to be appropriate to the audience and situation.
Ethos
Setting up a source as credible and trustworthy
evidence
The information presented meant to persuade the audience of the author’s position.
Figurative language
The use of language in a non-literal way; I,e, metaphor, simile, ect.
Genre
The specific type of work being presented.
Imagery
Any descriptive language used to evoke a vivid sense or image of something; including figurative language.
Implication
When something is suggested without being concretely stated.
Inductive reasoning
Making a generalization based on specific evidence at hand.
Irony
In the most basic sense, saying the opposite of what you mean; is also used to describe situations in which the results of an action are dramatically different than intended.
Juxtaposition
placing two very different things together for effect.
Logos
Appealing to someone’s sense of concrete facts and logic.
Occasion
The reason or momentot for writing or speaking
Organization
How the different parts of an argument are arranged in a piece of writing or speech.
Pathos
An Aristotelian appeal. Involves appealing to someone’s emotions.
Purpose
The author’s persuasive intention.
Repetition
Re-using a word or phrase repeatedly for effect or emphasis
Rhetoric
The use of spoken or written word (or a visual medium) to convey your ideas and convince an audience.
Rhetorical triangle
The relationship between the author, the audience, the text/message and the context.
Speaker
The persona adopted by the author to deliver his/her message; may or may not actually be the same person as the author.
Style
The author’s own personal approach to rhetoric in the piece; is similar to voice.
Symbolism
Using a symbol to refer to an idea or concept.
Syntax
The way sentences are grammatically constructed.
synthesis
Combining sources or ideas in a coherent way for the purpose of a larger point.
Synthesis
Combining sources or ideas in a way for the purpose of a larger point.
Themes
Overarching ideas or driving premises of a work.
Tone
The use of stylistic devices to reveal an author’s attitude toward a subject.
Voice
An author’s unique sound. Similar to style.