Design, Copyright, and Engagement: Key Concepts for Creators

What is the 'Rule of Thirds' in design?

A guideline to place the focal point along the lines dividing an image into thirds for balance and interest.

Difference between RGB and CMYK color models?

RGB is additive (millions of colors, for screens), CMYK is subtractive (thousands of colors, for print).

How are colors specified in RGB for the web?

Using values for red, green, and blue (0-255), often in hexadecimal (00-FF), e.g., #FFFF00 = yellow.

What is copyright?

Legal protection that requires permission to use creative works unless they are in the public domain.

What is Creative Commons?

A system that allows creators to license works with permissions for reuse under certain conditions.

What does 'royalty-free' mean?

Content that can be used without paying ongoing royalties, though some restrictions may still apply.

What is 'fair use'?

Limited use of copyrighted work without permission, based on purpose, nature, amount, and effect on the market.

What is libel, and how is it defended?

A false written statement damaging someone's reputation; truth is the ultimate defense.

What are Aristotle's three rhetorical appeals?

Logos (logic/information), Ethos (credibility), Pathos (emotion).

What are the four stages of engagement in the 'Pathway to Engagement'?

Attention → Usage → Habit → Community.

What are examples of factors influencing engagement?

SEO, design, content/social media, user-generated contributions, newsletters/podcasts/events.

What are the four parts of the 'content ecosystem'?

Creation/curation, location, distribution, conversation.

What communication needs do community members have?

Information, entertainment, connectivity.

When designing a flyer for print, should you use RGB or CMYK?

CMYK, because it is the standard color model for print.

When designing a website, should you use RGB or CMYK?

RGB, because it is the standard color model for screens.

If you want to use an image found online in your project, what should you check first?

Whether it is copyrighted, licensed under Creative Commons, royalty-free, or in the public domain.

If you are writing about a public figure, what legal concern should you be aware of?

Libel; ensure information is truthful and verified since truth is the ultimate defense.

Which rhetorical appeal should you use to build trust with your audience?

Ethos (credibility).

Which rhetorical appeal should you use to connect emotionally with your audience?

Pathos (emotion).

Which rhetorical appeal should you use to provide facts and logical reasoning?

Logos (information/logic).

If you want to turn one-time visitors into a loyal online community, which stage of the engagement pathway is most important to focus on?

Habit, because consistent content creates regular user behavior.