Understanding Social Cognition and Schemas

Social Cognition

Process of interpreting social information for decisions.

Schema

Mental structures organizing social information.

Dynamic Schema

Flexible and adaptable mental frameworks.

Rigid Schema

Inflexible mental frameworks ignoring nuances.

Person Schema

Organizes information about individuals' traits.

Social Schema

Guides understanding of social interactions.

Self-Schema

Information about oneself and personal identity.

Event Schema

Expectations about how events unfold.

Priming

Activation of a schema through exposure.

Construal

Interpretation of social information based on schemas.

Donald Study

Demonstrated schema influence on desirability ratings.

Car Collision Study

Showed how wording affects memory recall.

Rudeness Study

Examined schema influence on behavior.

Attention Guidance

Schemas help focus on key information.

Memory Guidance

Schemas aid in encoding and retrieval.

Behavior Guidance

Schemas provide cues for ambiguous situations.

Information Provision

Schemas help predict and give meaning.

Ambiguous Situations

Schemas assist in interpreting unclear contexts.

Higgins, Rholes, & Jones

Researchers of the Donald Study on schemas.

Loftus & Palmer

Researchers of the car collision memory study.

Bargh, Chen, & Burrows

Conducted the rudeness behavior study.

Desirability Ratings

Evaluations influenced by schema activation.