to make someone want to have or do something, especially something that is unnecessary or wrong
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Lure
the quality or power that something or someone has that makes it, him, or her attractive
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Allure
the quality of being attractive, interesting, or exciting:
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Coax
to persuade someone gently to do something or go somewhere, by being kind and patient, or by appearing to be:
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Inveigle
to persuade someone to do something in a clever and dishonest way, when they do not want to do it:
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**Beguile**
to persuade, attract, or interest someone, sometimes in order to deceive him or her
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seduce
to persuade or cause someone to do something that they would not usually consider doing by being very attractive and difficult to refuse:
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**Repel**
to force someone or something to stop moving towards you or attacking you
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**Repulse**
to push away or refuse something or someone unwanted, especially to successfully stop a physical attack against you
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scare off
to make a person or an animal so frightened that he, she, or it goes away*.*
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frighten away
to make someone so nervous that they decide not to do something
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seductive charms
capable of seducing
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a beguiling manner
charmingly attractive or pleasing
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**bait the hook**
to be lured by an offer
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Sweet-talk
a way of talking to someone in a pleasing or funny way in order to persuade them to do or believe something
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Soft-soap
to try to persuade someone to do what you want by saying pleasant things to them
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rope into
to persuade a person or group to do something
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entreat
To ask or petition earnestly.
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Implore
to ask someone to do or not do something in a very sincere, emotional, and determined way:
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Beg
to make a very strong and urgent request:
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**Beseech**
to ask for something in a way that shows you need it very much
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plead for
o make an urgent, emotional statement or request for something
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**Urge**
a strong wish, especially one that is difficult or impossible to control
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Importune
to make repeated, forceful requests for something, usually in a way that is annoying or causing slight problems
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press for
to work hard to win support for a plan so that it will succeed
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**cap in hand or hat in hand**
to ask someone in a polite and sincere way for something, especially money or to be forgiven
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envisage
To have a mental image of something,especially when the thing does not yet exist; to conceive of.
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**Envision**
to imagine or expect something to happen, appear, etc
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Picture
something you produce in your mind, by using your imagination or memory
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Imagine
to form or have a mental picture or idea of something
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epithet
a. A Word or phrase used to describe or characterize someone or something (The expression need not be derogatory.)
b. A term of abuse or contempt.
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Characterization
the way that people are represented in a movie, play, or book so that they seem real and natural:
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**Designation**
an official title or name:
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**Appellation**
a name or title:
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Label
a word or a phrase that is used to describe the characteristics or qualities of people, activities, or things, often in a way that is unfair:
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Nickname
an informal name for someone or something, especially a name that you are called by your friends or family, usually based on your real name or your character:
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**Moniker**
**a name or nickname**
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Handle
a name of a person or place, especially a strange one:
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Curse
to use a word or an expression that is not polite and shows that you are very angry:
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Oath
a promise, especially that you will tell the truth in a law court:
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**Obscenity**
a very offensive or sexually shocking word or sentence
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badmouth
someone to say bad things about someone or something
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**hurl brickbats**
at say something offensive out of anger
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Mudslinging
the act of saying insulting or unfair things about someone, especially to try to damage their reputation
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equanimity
Calmness or evenness of temper.
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Composure
the feeling of being calm, confident, and in control
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Self-composure
calmness and self possession
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Placidity
the quality of being calm:
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Tranquility
a peaceful, calm state, without noise, violence, worry, etc
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**Serenity**
**the state of being calm and peaceful**
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**Sangfroid**
the ability to stay calm in a difficult or dangerous situation
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Unexcitability
state of calmness
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Imperturbability
marked by extreme calm, impassivity, and steadiness
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Unflappability
not easily upset or confused, esp. in a crisis; imperturbable
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Self-possession
the characteristic of being calm and in control of your emotions at all times:
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Nonchalance
calm behavior that suggests you are not interested or do not care:
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Excitability
the quality of being excited, or of often and easily becoming excited:
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**Fretfulness**
**irritable, restless**
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**Agitation**
**a state of anxiety or excited nervousnes**
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Distress
a feeling of extreme worry, sadness, or pain
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**hysteria**
extreme fear, excitement, anger, etc. that cannot be controlled
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mental
(or emotional) stability being in control of one’s thoughts and actions
presence of mind the ability to remain calm
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equitable
Fair or just.
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**Inequitable**
**not fair**
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shareholders
or one of the equal parts into which the value of a company is divided:
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**Equanimity**
a calm mental state, especially after a shock or disappointment or in a difficult situation:
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Impartial
not supporting any of the sides involved in an argument:
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Unbiased
Able to judge fairly because you are not influenced by your own opinions:
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**evenhanded**
**treating everyone fairly and equally**
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Unfair
not treating people in an equal way, or not morally right:
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Unjust
not fair
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**Biased**
**showing an unreasonable like or dislike for a person based on personal opinions**
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Partial
influenced by the fact that you personally prefer or approve of something, so that you do not judge fairly
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Unreasonable
not fair or acceptable:
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Lop-sided
with one side bigger, higher, etc. than the other; not equally balanced:
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One-sided
only considering one opinion in an argument in a way that is unfair:
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**bias**
**the action of supporting or opposing a particular person or thing in an unfair way, because of allowing personal opinions to influence your judgment:**
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erudite
Deeply learned, especially in a specialized area.
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scholarly
containing a serious, detailed study of a subject:
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profound
felt or experienced very strongly or in an extreme way
knowledgeable, knowing a lot:
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**ignorant**
not having enough knowledge, understanding, or information about something
uninformed not knowing much or having much information about something:
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a savant
a person with a high level of knowledge or skill, especially someone who is less able in other ways:
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esoteric
Understood by or intended for only a select few.
b. Difficult to understand.
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savant
a person with a high level of knowledge or skill, especially someone who is less able in other ways:
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**pundit**
**a person who knows a lot about a particular subject and is therefore often asked to give an opinion about it:**
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a walking encyclopedia
a very knowledgeable person
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highbrow
a person who is only interested in serious art or complicated subjects:
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an ignoramus
, a person who knows nothing
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lowbrow
(of entertainment) not complicated or demanding much intelligence to be understood
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**occult**
**relating to magical powers and activities, such as those of witchcraft and astrology:**
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secret
a piece of information that is only known by one person or a few people and should not be told to others
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confidential
secret or private, often in a formal, business, or military situation:
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**private**
only for one person or group and not for everyone
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mysterious
strange, not known, or not understood:
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abstruse
not known or understood by many people
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recondite
not known about by many people and difficult to understand: