Thẻ ghi nhớ: ESP231 - Unit 7: Marketing | Quizlet

marketing

societal process by which individuals or groups obtain what they need and want through creating, offering, exchanging products and services of value freely wth others (tiếp thị)

marketplace

physical: store you shop in (thị trường thực)

marketspace

digital: shop on the Internet (thị trường trực tuyến)

market

condition permits buyers and sellers work together (thị trường)

market research

collecting, analysing and reporting data -> specific market situation use a questionnaire to carry out a survey (nghiên cứu thị trường)

needs

basic human requirements (nhu cầu thiết yếu)

wants

direct to specific objects that might satisfy the need

demands

wants for specific products backed by an ability to pay

market segmentation

dividing a market into instinct group of buyers who have different requirements or buying habits

brand

a name, symbol or design (or some combination) that identify a product

trademark

a name or symbol that cannot be used by another producer

value

the sum of the perceived tangible and intangible benefits and costs to customers

satisfaction

a person's judgements of a product's perceived performance in a relationship to expectations

communication channels

deliver and receive messages from target buyers and include newspapers, magazines, radio, television, mail, television, mail,... (kênh truyền thông)

distribution channels

display, sell or deliver physical products or service to the buyer or user (kênh phân phối)

service channels

carry out transactions with potential buyers (warehouses, transportation companies, banks and insurance companies) (kênh dịch vụ)

digital marketing

a domain that involves scaling brands and products online to bring about value addition by making use of a plethora of concepts such as SEO and channels such as email, social media and more

superfluous

more than is needed and wanted - dư thừa (0 cần thiết)

market entry

its entry into the market that never done before

producer

a person or comapny who produces and sells goods

sales representative

someone who contacts existing and potential customers and tries to persuade them to buy goods or services

point of sale

place where goods are sold to the public shops, stores, kioshks, market, stalls,... (điểm bán hàng)

Manufacturer

A company or individual that makes and supplies products for sale, often in large quantities. They are responsible for the production process and typically oversee the entire manufacturing cycle.

Product feature

the characteristics of the products

market share

the company's portion of total sales in a market

early adopters

Individuals who first purchase and use a new product or technology, influencing others to adopt it.

Conversational marketing

Reversing negative demand for dental work, or hiring disabled people

Stimulational marketing

Where there’s no demand which often happens with new products and services

Developmental marketing

Creating demand where there’s latent need a non-polluting and fuel-efficient car

Remarketing

Revitalizing falling demand for churches, inner city areas, or ageing film stars

Synchromarketing

Balancing irregular demand for public transport between rush hours, or for ski resorts in the summer

Maintenance marketing

Keeping stable or full demand in the face of competition or changing tastes

Demarketing

Reducing excessive demand (often by governments) for some roads and bridges during rush hours

Countermarketing

Destroying harmful demand cigarettes, drugs, handguns, extremist political parties