KPIs for Quick Serve Restaurant Management

Discuss the nature of the menu as a management tool.

It guides operations, pricing, staffing, inventory, and customer decision‑making. It helps managers control food costs, highlight profitable items, and influence customer purchasing behavior.

Explain the role of promotion as a marketing function

Its role is to inform, persuade, and remind customers about a product or service. It increases awareness, builds brand image, and drives sales.

Identify the elements of the promotional mix

Advertising, personal selling, sales promotion and public relations used to accomplish an overall marketing strategy.

Explain promotional methods used by the hospitality and tourism industry.

Personal Selling: Any staff that come in contact with guests/clients are involved in personal selling.
Advertising: Any promotion that is paid for, is considered advertising. This includes all paid promotion
that is seen in three categories: print, broadcast, and specialty.
Public Relations: Public relations enhances a business's image or reputation. This form of promotion
includes publicity which is unpaid promotion.
Sales Promotion: Any activity that engages guests/clients. These include contests, games, coupons or
sweepstakes.

Explain the use of marketing strategies in hospitality and tourism.

Some include doing research, having promotions, and building relationships. Further, bettering the company's services