AP Microeconomics Unit 4

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19 Terms

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Monopoly Characteristics

Firm = market

Unique product w/ no substitutes

High barriers to entry

Monopolies set the price

Overprice & underproduce

Are not allocatively(P=MC) or productively(ATC min.) efficient

Monopolies decrease CS and increase PS

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3 Types of Monopoly Barriers to Entry

High fixed/start-up costs

Geography or Ownership of Raw Materials

Legal Barriers

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Oligopoly Characteristics

Few large producers

Identical or differentiated products

High barriers to entry

Oligopolies have full control over price

Mutual Interdependence (must worry abt each other)

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Monopolistics Competition

Large number of sellers

Differentiated products

Some control over price

Low barriers to entry

Non-price competition (like advertising)

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Monopoly Graphs

MR is less than Demand


MR=MC profit maximizing still applies

Cost curves are the same

Monopolies do not have supply curves

CS is the triangle above the price line, PS is above MC below P

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Total Revenue Test

If prices falls slightly and…

-TR increases → elastic
-TR decreases → inelastic
-TR stays the same → unit elastic

Use % change in quantity / % change in price

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Natural Monopoly

When it is natural for only one firm to produce since they can produce at the lowest cost

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Natural Monopoly Graphs

Downward sloping ATC for the entire duration and always above MC

Demand and MR are still the same downward sloping

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Monopolies at the Socially Optimal Quantity

Where Demand (P) = MC, however this means an economic less

To offset, governments will either:
1. Provide lump sum subsidies
2. Implement a price ceiling where profit is zero (ATC)

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Price Discrimination

Tries to charge consumers what they are each willing to pay, in order to increase profits

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Conditions for Price Discrimination

  1. Must have monopoly power (price-maker)

    1. Must be able to segregate (differentiate) the market

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Price Discriminating Monopoly Graph

Demand = MR

No DWL, no consumer surplus

More profit and higher socially optimal quantity than non price discriminating

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Monopolistic Graphs

D greater than MR

Not efficient

Still MR=MC is profit maximizing

in the short run, same as a monopoly graph.

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Examples of Non-Price Comopetition

Location, product attributes, packaging and advertising

Goal is to increase demand and make it more inelastic

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Monopolistic Competition in the Long Run

If profit is being made, firms will enter, driving down demand

Long Run Equilibrium: Where MR=MC up to P=ATC

Not allocatively or productively efficient

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Excess Capacity

Horizontal gap between the profit-maximizing (MR=MC) output and the minimum ATC output

Firms would produce at a lower cost with minimum ATC, but hold back production to maximize profit

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Game Theory

How people (oligopolies) should behave in strategic situations

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Dominant Strategy

The move that is better in both scenarios than the other move (regardless of what the opponent does)

If a firm has a dominant strategy, they should always go with that

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Nash Equilibrium

When both firms have made the choice that would be best in each scenario, and have no incentive to change it