MARKET RESEARCH EXAM

TRUE

Sharma, R., Singh, G. and Sharma, S., 2020. Modelling internet banking adoption in Fiji: A developing country perspective. International Journal of Information Management, 53, p.102116. THIS IS AN APA CITATION

FALSE

Indicate if the suggestion is true or false that the Likert scale survey ends with a question mark.

TRUE

Indicate if the suggestion is true or false that authors or researchers can retrieve or obtain a proposed title from a Google search

TRUE

Indicate if the suggestion is true or false that authors or marketing researchers can retrieve or obtain a proposed title and different types of citation styles from a Google Scholar search

TRUE

Indicate if the suggestion is true or false that authors or marketing researchers can retrieve or obtain a proposed title from a Google Scholar and Research Gate search.

TRUE

Indicate if the suggestion is true or false that a research article is a written piece that is published in a scholarly journal.

TRUE

Latent variable models can assist researchers in comprehending the common types of relationships involving a variety of factors.

FALSE

Indicate if the suggestion is true or false that a research article is a written piece that is submitted as part of a course or academic program

TRUE

Indicate if the suggestion is true or false that a research article is a report that details the results of an author's original research.

CHICAGO

Sharma, Rashmini, Gurmeet Singh, and Shavneet Sharma. "Modelling internet banking adoption in Fiji: A developing country perspective." International Journal of Information Management 53(2020): 102116 _________ reference style.*

FALSE

Research may ignore the systematic, rigorous investigation of a situation or problem in order to generate knowledge.

5

There are .......... variables indicate the efficacy of shopping value in predicting

destination loyalty in the article shared via the Canvas Module Folder?

RELATIONSHIPS / LINKS / CONNECTIONS / CORRELATIONAL

In a hypothetical framework, a two-headed arrow between two variables could indicate________model or research.

VANCOUVER

Wirani Y, Hidayanto AN, Shihab MR. Factors affecting acceptance of internet banking with technology-organisation-environment framework: a perspective of corporate customer in Indonesia. International Journal of Business Information Systems. 2020;34(4):560-93.. Indicate if this is __________

CHICAGO

VANCOUVER

INFLUENCE / IMPACT / EFFECT

In a hypothetical framework, a single-headed arrow between two variables could indicate __________

SNOWBALLING

____________ refers to using the reference list of a paper or the citations to the paper to identify additional papers.

CITATION

A ________ is the way you tell your readers that certain material in your work came from another source

4

According to the DLSU thesis framework, how many chapters are required in marketing research?

BASIC

The curiosity or interest of a scientist in a scientific question drives investigation and is known as ________ research.

RHO-A

Cronbach's Alpha, Composite, _________ and supported.

> 0.7 or above are considered

ERROR

Cronbach's Alpha greater than 1.000 is suggested as (a)n____________

RESEARCH

___________ a scientific study of a subject or a process of critical examination to

uncover new or collect old information, etc.

DESCRIPTIVE

__________ research, also known as statistical research.

EXPLORATORY

__________ research aids in the selection of the optimal study strategy,

data gathering technique, and subjects.

QUANTITATIVE

The systematic empirical examination of any phenomenon using statistical, mathematical, or computational approaches is referred to as____________research.

DESIGN

The research ___________ is an overall strategy that specifies the techniques and processes for gathering and interpreting the required data.

SAMPLE

The _______ design: this is concerned with the method of selecting items and

hence necessitates close scrutiny for the particular study.

SAMPLING

__________ is a process of measuring a small portion of the population or something and then making a general statement about the whole thing.

CONVENIENCE

________ sampling is the technique of selecting people in the most

efficient and timely manner in order to obtain their instant reactions to a particular heated and contentious subject.