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Basic Research
Research conducted without regard for application, primarily for the sake of knowledge.
Applied Research
Research conducted to find solutions for specific problems.
Hawthorne Effect
The phenomenon where individuals change their behavior because they are being observed.
Empiricism
The theory that knowledge comes primarily from sensory experience.
Social Desirability
The tendency for respondents to answer questions in a manner that will be viewed favorably by others.
Psychology
The scientific study of behavior and mental processes.
Conceptual Definition
A definition that explains what a concept is in abstract terms.
Operational Definition
A definition that specifies how a concept is measured or defined in a study.
Falsification
The principle that theories must be able to be disproven.
Variable
Any factor that can change, be manipulated, or controlled in an experiment.
Independent Variable (IV)
The variable that is manipulated by the researcher in an experiment.
Dependent Variable (DV)
The variable that is measured and is affected by the independent variable.
Random Assignment
The process of assigning participants to different groups in a study randomly to reduce bias.
Internal Validity
The degree to which a study accurately establishes a cause-effect relationship.
External Validity
The extent to which the results of a study can be generalized to the greater population.
Type I Error
The error of rejecting a true null hypothesis (false positive).
Type II Error
The error of failing to reject a false null hypothesis (false negative).
Standard Deviation
A measure that indicates the average distance between the scores and the mean.
Sampling Error
The difference between sample statistics and population parameters.
Hypothesis Testing
The process of using sample data to evaluate a hypothesis about a population.
Probability
The likelihood of all possible outcomes, expressed as a fraction, decimal, or percentage.
Measurement Error
Variability in scores due to factors that distort the true score.
Reliability
The consistency and dependability of a measuring technique.
Validity
The accuracy of a measure in assessing what it is supposed to measure.
Systematic Empiricism
The systematic observation to draw conclusions in research.
Public Verification
Findings in scientific research must be replicable by others.
Falsification
The principle that theories must be able to be proven false.
Basic Research
Research conducted to understand psychological processes without immediate application.
Applied Research
Research conducted to solve problems rather than enhance general knowledge.
Descriptive Research
Research strategy that describes behavior, thoughts, and feelings.
Correlational Research
Investigates the relationship between two or more variables.
Quasi-experimental Research
Examines naturally occurring events to identify relationships.
Experimental Research
Determines whether certain variables cause changes.
Conceptual Definition
A definition similar to one found in a dictionary, explaining a concept.
Operational Definition
Specifies how a concept is measured in research.
Observational Approach
A research method where the researcher watches and records behavior without intervening.
Naturalistic Observation
Observing behavior in its natural environment without any manipulation or interference.
Contrived Observation
Conducting observation in a controlled environment, designed specifically for the research.
Disguised Observation
Researcher conceals the fact that behavior is being recorded, maintaining subjects' unaware participation.
Nondisguised Observation
Subjects are aware they are being observed, potentially affecting their behavior.
Hawthorne Effect
A phenomenon where individuals modify their behavior in response to being observed.
Self-Report
A method where participants provide information about themselves, often used in surveys and interviews.
Questionnaire
A self-report method where participants answer questions on their own, typically in written form.
Interviews
A self-report method involving direct interaction where an interviewer collects responses from participants.
Single-Item Measures
Surveys that use one question to gauge a single behavior or opinion.
Multi-Item Measures
Surveys that consist of several items addressing a single concept, leading to greater reliability.
Social Desirability Response Bias
The tendency of respondents to answer questions in a manner they believe will be viewed favorably by others.
Archival Research
Using existing records and data sets (like newspapers, census data) for analysis in research studies.
Physiological Approach
Research method focusing on biological measures such as neural activity, blood tests, or physiological responses.
Interrater Reliability
The degree to which different observers give consistent estimates of the same phenomenon.
Rating Scales
A method where observers rate the frequency, intensity, or quality of behaviors on a scale.
Checklist
A structured method for recording specific attributes or behaviors in observational research.
Response Styles
Patterns of responding that may bias the validity of self-report measures, like acquiescence or nay-saying.
Latencies and Durations
Measurements in observational research indicating the time taken for a behavior to occur or how long it lasts.