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focus group
A small group of individuals who are led in discussion by a professional consultant in order to gather opinions on and responses to candidates and issues.
scientific poll
Precise polls that accurately measure a cross-section of the American population to make extrapolations about the entire population
Sample
A relatively small proportion of people who are chosen in a survey so as to be representative of the whole.
random selection
a method of choosing all poll respondents in a way that does not over or underrepresent any group of the population
representative sample
a sample that accurately reflects the characteristics of the population as a whole
sampling error
margin of error in a poll
mass survey
a survey designed to measure the opinions of the population, usually consisting of 1500 responses
entrance survey
a poll conducted of people coming into an event
exit poll
a poll of people leaving a polling place, asking how they voted.
benchmark poll
a survey taken at the beginning of a political campaign in order to gauge support for a candidate which issues are important to voters
random digit dialing
A technique used by pollsters to place telephone calls randomly to both listed and unlisted numbers when conducting a survey.
question order
A type of bias that can occur in sample surveys, in which the order of the question influences the responses of participants
question wording
the phrasing of a question in a public opinion poll
political culture
commonly shared attitudes, beliefs, and core values about how government should operate
Individualism
a social theory favoring freedom of action for individuals over collective or state control.
Laissez-Faire
Idea that government should play as small a role as possible in economic affairs
rule of law
principle that the law applies to everyone, even those who govern
political socialization
the process by which people gain their political attitudes and opinions
political ideology
a coherent set of beliefs about government and politics
generational effect
the impact of historical events experienced by a generation upon political views
life cycle effect
the impact of a person's age and stage in life on his or her political views
Globalization
the increasing interconnectedness of people, businesses, and countries throughout the world.
Outsourcing
when a company moves its business to a place where labor costs are cheaper or production is more efficient because workers work longer hours.
Limited government
A principle of constitutional government; a government whose powers are defined and limited by a constitution.
party ideology
a party's philosophy about the proper role of government and its set of positions on major issues
party identification
a citizen's self-proclaimed preference for one party or the other
Conservatism
an ideology favoring more control of social behavior, fewer regulations on businesses, and less government interference in the economy
Liberalism
an ideology favoring less government control over social behavior and greater regulation of business and the economy
Libertarianism
an ideology favoring very little government regulation and intervention beyond protecting private and individual liberty
laissez-faire economy
economic policy in which governments intrude as little as possible in the economic transactions between citizens and businesses
command-and-control economy
economic policy in which government dictates much of a nation's economic activity, including the amount of productions and the price of goods
Mixed economy
An economy in which private enterprise exists in combination with a considerable amount of government regulation and promotion.
Gross Domestic Product (GDP)
A measurement of the total goods and services produced within a country
unemployment rate
the percentage of people actively looking for jobs who cannot find jobs.
Inflation
the rise in the prices of goods and services
Federal Reserve System
a board of governors, Federal Reserve Banks, and member banks responsible for monetary policy
Medicare
A federal program of health insurance for persons 65 years of age and older
Medicaid
A federal and state assistance program that pays for health care services for people who cannot afford them.
tracking polls
a survey determining the level of support for a candidate or an issue throughout campaign