BUS115 - Introduction to Economics

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Vocabulary terms from the BUS115 economics lecture notes focusing on fundamental economic concepts.

Last updated 5:44 AM on 3/31/26
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19 Terms

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Tradeoff

A situation where choosing one option requires giving up another.

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Opportunity Cost

The value of the best alternative that is forgone when making a choice.

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Scarcity

A condition where resources are limited relative to wants.

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Marginal Analysis

An examination of the additional benefits of an activity compared to the additional costs incurred.

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Sunk Cost Fallacy

The tendency to consider past investments when making current decisions, despite those costs being unrecoverable.

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Consumer Surplus

The difference between what consumers are willing to pay for a good and what they actually pay.

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Producer Surplus

The difference between what producers are willing to accept for a good and the price they actually receive.

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Market Equilibrium

A situation where the quantity demanded equals the quantity supplied at a specific price.

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Demand Curve

A graph showing the relationship between the price of a good and the quantity demanded.

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Supply Curve

A graph showing the relationship between the price of a good and the quantity supplied.

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Efficiency in Economics

A situation where resources are allocated in a way that maximizes total surplus.

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Determinants of Demand

Factors that cause the demand curve to shift, including consumer income, tastes, and prices of related goods.

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Determinants of Supply

Factors that cause the supply curve to shift, including production costs, technology, and number of sellers.

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Positive Analysis

An objective analysis that describes how things are, without making judgments about whether they are good or bad.

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Normative Analysis

A subjective analysis that involves judgments about what ought to be.

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Willingness to Pay

The maximum price a consumer is willing to pay for a good.

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Price Elasticity of Demand

A measure of how much the quantity demanded of a good responds to a change in its price.

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Implicit Costs

Costs that represent forgone opportunities, not out-of-pocket expenses.

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Explicit Costs

Direct, out-of-pocket payments for expenses.

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