e-commerce

e-commerce definition

• the use of online systems and technology to conduct business

• allows domestic businesses to reach international consumers without physical presence

potential success of e-commerce depends on (x3)

• how many people use the internet

• how comfortable they are purchasing products online

• greater access to internet, more likely to use e-commerce

role of e-commerce x2

• internet

• access

internet (role)

• supports business activities 24/7

• can access diff time zones

access (role)

• allows business to operate in a global environment

• both b2b and b2c interactions

3 elements of a good e-commerce website

1. adaptive website design

2. payment process

3. location detector

adaptive website design

• adapts to the user’s needs, situation and capabilities

• compatible with all operating systems and devices

• for ease of access and purchasing

payment process

• easy to use for international customers as well

• secure

• minimise risk of online fraud

• eg paypal

location detector

• collect data from global users to refine marketing strategies

• customisation purposes like language, currency and shipping info

• make the website feel more local and trustworthy