International marketing

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International marketing

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4.6 Oxford textbook

8 Terms

1

International marketing

International marketing is the marketing of goods and services across national boundaries.

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2

Globalisation

Globalisation is the increasing worldwide competition leading to a rise in internal marketing. 

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3
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4

E-commerce

E-commerce is trading over the internet and has become an extremely popular entry strategy for many businesses. 

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5

Piggybacking

Piggybacking is the use of the existing distribution channels of one domestic business by another home country business trying to sell a new product overseas. 

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6

How business enter international markets

  • The internet

  • Exporting

  • Direct investment

  • Joint venture

  • International franchising

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7

Opportunities granted by entering internationally.

  • A larger market

  • Diversification 

  • Enhanced brand image

  • Gaining economies of scale

  • Forming new business relationships

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8

Threats as a result of entering internationally

  • Economic challenges

  • Political challenges

  • Legal challenges

  • Social challenges

  • Technological challenges

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