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International marketing
International marketing is the marketing of goods and services across national boundaries.
Globalisation
Globalisation is the increasing worldwide competition leading to a rise in internal marketing.
E-commerce
E-commerce is trading over the internet and has become an extremely popular entry strategy for many businesses.
Piggybacking
Piggybacking is the use of the existing distribution channels of one domestic business by another home country business trying to sell a new product overseas.
How business enter international markets
The internet
Exporting
Direct investment
Joint venture
International franchising
Opportunities granted by entering internationally.
A larger market
Diversification
Enhanced brand image
Gaining economies of scale
Forming new business relationships
Threats as a result of entering internationally
Economic challenges
Political challenges
Legal challenges
Social challenges
Technological challenges
