Visual Merchandising and Promotion

These flashcards cover key concepts and terms related to visual merchandising and promotion learned in the lecture.

Window Display

A visual presentation of merchandise intended to attract customers into a store.

Event Promotion

Activities designed to announce and generate interest in a particular event.

Store Promotion

Efforts to enhance the overall image of a store and draw consumers in through displays.

Closed Window

A type of store window that is fully covered and not visible from the outside.

Focal Point

The central feature of a display that draws consumers' attention.

Theme

The overarching subject or concept of window displays.

Color Scheme

A planned combination of colors used to create a specific look or atmosphere.

Props

Objects used to enhance the visual appeal of merchandise and support store themes.

Track Lighting

Lighting system with adjustable fixtures offering flexibility in illuminating displays.

Signs & Graphics

Visual elements that provide information and assistance to shoppers.

Mannequin

A life-sized figure used to display clothing and accessories in retail settings.

Cash Wraps

Checkout areas designed for impulse purchases and point-of-sale displays.

Type of Store Layout

The arrangement of floor space based on customer flow and product placement.

Trend Areas

Designated spaces in store displays focusing on current consumer trends.

Visual Merchandising

The practice of optimizing the presentation of products to attract customers.