MKTG Chapter 16 Retailing and Wholesaling (copy)

1. independent retailers

2. corporate chains

3. contractual systems

What are the 3 types of ownership?

Independent retailer

an independent business owned by an individual

hardware stores, convince stores, clothing stores

What are examples of independent retailers?

Corporate chains

involves multiple outlets under a common ownership

Macys Inc operates department stores but also owns 36 Bloomingdales which competes with other department stores

What is an example of corporate chains?

Contractual systems

involve independently owned stores that band together to act like a chain

Associated grocers, which consists of neighborhood grocers that all agree with several other independent grocers to buy their goods directly from food manufacturers

What is an example of Contractual sytems?

franchise

What is an example of contractual vertical marketing?

Levels of service

used to describe the degree of service provided to the customer

1. Self-service

2. Limited-service

3. Full-service

What are the 3 levels of service?

Self-service

requires that customers perform many function during the purchase process

Redbox

What is an example of self-service?

Limited-service

Provide some services such as credit and merchandise return, but not others such as clothing alterations

walmart and target

What is an example of a limited-service?

Full-service

provides full-service for customers

Nordstrom

What is an example of a full-service?

Breadth of Product Line

the variety of different product items a store carries

Product of Depth Line

the store carries a large assortment of each product item.

Category killers

buisnesses that dominate the market

staples

What is an example of a category killer

staples

What is an example of a category killer?

Scrambled merchandising

consists of offering several unrelated product lines in a single store

Hypermarket

is A form of scrambled merchandising, which consists of a large store (more than 200,000 square feet) that offers everything in a single outlet, eliminating the need for consumers to shop at more than one location.

Intertype competition

consists of competition between very dissimilar types of retail outlets that results from a scrambled merchandising policy.

McDonalds and Burger king

What is an example of intertype competition?

Those are forms of non-store retailing

What do we need to know about this graph?

Direct selling

when you buy from a company but you are using a sells rep to purchase it

Retailing mix

The activities related to managing the store and the merchandise in the store, which include retail pricing, store location, retail communication, and merchandise.

Off-price retailing

Involves selling brand-name merchandise at lower than regular prices.

Ross

What is an example of off-price retailing

Central business district

The oldest retail setting, usually located in the community’s downtown area.

Regional shopping centers

A retail location consisting of 50 to 150 stores that typically attract customers who live or work within a 5- to 10-mile range, often containing two or three anchor stores.

Community shopping center

A retail location that typically has one primary store (usually a department store branch) and often 20 to 40 smaller outlets, serving a population of consumers who are within a 10- to 20-minute drive.

Strip Mall

A retail location consisting of a cluster of neighborhood stores to serve people who are within a 5- to 10-minute drive.

Power center

A retail location consisting of a huge shopping strip with multiple anchor (or national) stores.

1. Central business district

2. Regional shopping centers

3. Community Shopping center

4. Strip mall

5. Power center

What are the types of store locations?

direct selling

vending machines

what are examples of nonstore retailing?