test 4 international marketing 2024

The PNTR status given to China contributed much toward increasing the import barriers on American products and services.

FALSE

In view of China's size, diversity, and political organization, it is not possible to have one-growth strategy for China

TRUE

A major issue that China has to address in its path to economic growth is improving human rights.

TRUE

The Four Asian Tigers are: Hong Kong, Singapore, Taiwan, and South Korea.

TRUE

Owing to the deeply corrupt system, most of the U.S. manufacturers in India are not leaving for other countries or pulling their money back home

FALSE

Bottom-of-the-pyramid markets (BOPMs) are always defined by national borders.

FALSE

According to analysts, Japan's long entrenched Liberal Democratic political party was one of the reasons for the Japanese crisis.

TRUE

Brand image is at the very core of business identity and strategy.

TRUE

In the context of global marketing, a product's country of origin often affects its brand's image significantly.

TRUE

One of the consistencies that marketers can look forward to when marketing products abroad is that almost all labeling laws worldwide are essentially the same.

FALSE

The packaging component of the Product Component Model consists of the physical product—the platform that contains the essential technology—and all its design and functional features.

FALSE

According to the product component model, the instructions for using the product and the warranty of the product are included under the packaging component.

FALSE

The support services component of the product component model contains such items as repair and maintenance and availability of spare parts.

TRUE

Services are distinguished from products on the basis of their durability, homogeneity, and separability.

FALSE

One of the three variables that affect the rate of diffusion of a product is the perceived attributes of product innovation.

TRUE

Agent middlemen work on commission and do not take title to the merchandise.

TRUE

A change of transportation mode can affect a change in packaging and handling but has little effect on inventory costs and warehousing time.

FALSE

Direct marketing works well in affluent markets as well as in markets with underdeveloped distribution systems.

TRUE

In the context of the distribution structure in Japan, it has been observed that Japanese consumers favor cheaper prices over personal service.

FALSE

Selecting an intermediary should involve a screening and selection process that includes an exploratory letter or email.

TRUE

________ is China's third largest industrial city after Shanghai and Beijing, and the fastest growing one.

tianjin

C. K. Prahalad and his associates introduced a new concept into the discussion of developing countries and markets—bottom-of-the-pyramid markets (BOPMs)—consisting of the 4 billion people across the globe with annual incomes of less than _____.

1200

The primary multinational trade group in Asia is _____.

ASEAN

________ is a unique forum that has evolved into the primary regional vehicle for promoting trade liberalization and economic cooperation, and includes all the major economies around the Pacific Rim, from Russia to Chile to Australia.

APEC

ASEAN+3 is a forum for ASEAN ministers plus ministers from China, Japan, and

south korea

What appears to be the best way to stimulate economic development and growth from within developing countries?

encouraging networked entrepreneurial activities

Which nation is one of the Four Asian Tigers?

south korea

What impact has global competition had on business activities in the international marketplace?

it has put more power in the hands of the customers

What are the two dimensions that define the quality of a product or service?

market-perceived quality and performance quality

Product ________ is the term used to describe the changes mandated by local product and service standards.

homologation

Downward Dog Wines had to market its products with a different name in a foreign market as it was mandatory to translate the name into the local language. Which factor has most likely influenced the compulsory change of Downward Dog's product name in the foreign market in this scenario?

legal requirement

A characteristic of a service is that it is ________, since it cannot be stored and must be consumed simultaneously with its creation.

perishable

A television manufacturer in South Korea had to simplify its televisions before introducing them to the Nigerian markets, as the country lacked the skills to repair the product in case of a malfunction. The local salesforce also did not have the sufficient knowledge about the installation of the product. The requirement that is influencing product adaptation in this scenario is

technological

Appliances-a-Rama, an Indian company that manufactures kitchen appliances, alters the design of its ranges to suit the needs of its Japanese consumers. The Japanese prefer compact and efficient appliances to fit their small kitchens. According to the Product Component Model, which product component is being addressed?

core

A women's clothing company based in Singapore had to modify its clothes before introducing them in Iran, as it needed to meet the needs of the women who are generally expected to cover themselves completely as per societal norms. To adapt its clothes to Iranian markets, the company used opaque material and provided accessories like scarves. Which requirement has dictated the product adaptation?

culture

The closer the company wants to get to the customer in its channel contact,

the larger the sales forced required

Most middlemen handle brands in good times when the line is making money but quickly reject such products within a season or a year if they fail to produce during that period. This is a problem associated with which of the six Cs of distribution channel strategy?

countinuity

Transporting and storing goods, breaking bulk, providing credit, local advertising, sales representation, and negotiations with middlemen most directly relate to which of the six Cs of the channel distribution strategy?

cost

Which mode of distribution in the foreign market will require a company to make the maximum financial investment?

direct sales force

What is one of the six Cs of distribution channel strategy?

countinuity

Each country market has a distribution ___________ through which goods pass from producer to user.

structure

For those companies with relatively small international volume or those unwilling to involve their own personnel in the international function, ____________ acts as an important middleman.

export management companies

According to the opening case, ____________ was the alternate location for Disney when compared to Paris.

Barcelona

Consumer perception of quality in product in influenced more by ___________ quality.

market perceived

The term used to identify concern with the environmental consequences of a variety of marketing activities is called ____________

green marketing

The Product Component Model's dimension that deals with style, features, labeling are part of the ____________ component.

packaging

PRC stands for

People's Republic of China

Taiwan is also known as

Republic of China

ASEAN stands for

association of sourthest asian nations

Among the six regions of The Greater China region, negotiators in the __________ area are known for their bureaucratic sloth and imperialist perspective.

Beijing

according to the opening case, what ingredient is discussed in detail

cocoa

the added cost incurred as a result of exporting products from one country to another are called

price escalation

the possibility of __________ market occurs whenever price differences are greater than the cost of transportation between 2 markets

parallel

when strategy is to reach a segment of the market that is relatively price intensive, its called

skimming strategy

an attempt to establish prices for the entire market is called ___________ pricing

administrated