Cognitive Heuristics and Decision Making

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A set of flashcards covering key concepts related to cognitive heuristics, decision making, and relevant academic reminders.

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11 Terms

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Anchoring and Adjustment Heuristic

A mental shortcut where individuals rely too heavily on an initial piece of information, the anchor, making insufficient adjustments when making judgments or estimates.

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Availability Heuristic

A cognitive bias where people think something is more likely to occur because it is easily recalled or fresh in their memory.

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Representativeness Heuristic

A judgment based on how similar an object or individual is to a stereotype or ideal.

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Attribute Substitution

A decision-making process where an individual substitutes a complex question with a simpler one when the needed information is not readily available.

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Type 1 Processing

Fast, automatic, and intuitive decision-making based on heuristics; prone to errors.

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Type 2 Processing

Slow, deliberate, and logical decision-making that uses evidence-based reasoning.

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Affect Heuristic

A mental shortcut that relies on emotions and feelings to make decisions.

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Base Rate Neglect

The tendency to ignore statistical information (base rates) when making judgments about specific instances.

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Plea Bargaining

A legal negotiation in which an accused person pleads guilty to a lesser charge in exchange for a lighter sentence.

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Office Hours

Designated times when students can meet with instructors or teaching assistants to discuss course material.

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Bayes Theorem

A mathematical formula that describes how to update the probability of a hypothesis based on new evidence.