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what is e-commerce
The process of buying and selling goods and services online
types of e-commerce
business-to-consumer (B2C)
business-to-business (B2B)
consumer-to-consumer (C2C)
business-to-employee (B2E)
E-government
mobile commerce
social commerce
conversational commerce
what is e-business
It refers to conducting various business processes, including buying and selling goods and services, as well as other activities such as marketing, customer service, collaboration, and internal operations online using technology.
what are brick-and-mortar organizations
purely physical organizations
what are clicks-and-mortar organizations
Organizations that conduct some e-commerce activities, yet their primary business is carried out in the physical world
Web 1.0 Vs Web 2.0
Shifting from static webpages to interactive and dynamic webpage
Key Technologies Behind Web 2.0
HTML
CSS
JavaScript
HTML
(HyperText Markup Language): Creates the fundamental structure of webpages using elements like headings, paragraphs, and links.
html tags
keywords surrounded by angle brackets
CSS
(Cascading Style Sheets) Enhances the visual appeal by styling HTML elements, supporting layouts, and making sites responsive.
consists of a set of properties/attributes that enable you to customize many aspects of the page to make it look the way you want
CSS can be added to HTML documents in 3 ways
Inline- by using the style attribute inside HTML elements
Internal- by using a <style> element in the <head> section
External- by using a <link> element to link to an external CSS file
Having only HTML and CSS creates webpages that are …
Static
Static webpages
have fixed content
They do not allow you to interact with the webpage or perform any action
dynamic webpages
Web pages that respond and change as a result of some user action
use javascript
javascript
a scripting language that makes HTML pages more dynamic and interactive
JS is a client-side language
what does client-side language mean?
means that the scripts that you write can run on the client-side usually within a browser
The HTML <script> tag is used to define a …
client-side javascript
key features that make a website dynamic:
adding posts
like button
login button
2 main terms associated with social networking
social graph
social capital
what is a social graph
the map of a single member of a social network comprised of all relevant links or connections among the greater social network.
what is social capital?
refers to the number of connections an individual person has within and between social networks.