Advertising

• One of the main ways YouTubers make money

• YouTuber Partner Programme anables creators who achieve a certain amount of views to monetise their content when advertising

• Advertising revenue is then split between YouRube and the content creators

• The advertising on Zoella’s content channels are linked to specific ideologies and values

Types of Advertising

• Display Ads of Banners

• Overlay Ads placed over the top of the video content in the lower portion of the video

• Video Ads that appear before, during, or after the video

• Pre-roll Ads appear before a video (skippable or non-skippable)

• Shorter non-skippable ads that are up to 6 seconds long are called bumper ads

  • Zoella makes her content less about the product, more about her

  • Used to present the product more

  • As she grows as an advertiser, she doesn’t need to rely on advertising as much

  • Audience trusts her

Advantages of Advertising

• Advantage of online media over traditional mass media forms is that advertising can be targeted to match the tastes and interests of individual users based on their personal browsing histories an information gathered about them whenever they go online

• Google’s AdSense program uses algorithms to place targeted ads on the website of those who use the service