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This set of flashcards covers key concepts in behavioral psychology, including types of reinforcement, learning theories, and memory types.
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Positive Punishment
Administer something that is undesired.
Negative Punishment
End something that is desired.
Primary Reinforcers
Stimuli that are naturally preferred by the organism because they satisfy basic biological needs.
Secondary Reinforcers
A neutral event that has become associated with a primary reinforcer through classical conditioning.
Insight
The sudden understanding of a problem's solution.
Latent Learning
Learning that occurs in the absence of reinforcement.
Observational Learning
Learning that occurs by watching others' behavior.
Köhler
Demonstrated insight in chimpanzees.
Tolman
Demonstrated latent learning in an experiment with three groups of rats running through a maze.
Modeling
The process of observing and imitating a specific behavior.
Iconic Memory
Visual sensory memory with a duration of approximately 1/4 second.
Echoic Memory
Auditory sensory memory.