stuart hall
he argues that stereotyping reduces people to a few simple characteristics or traits.
van zoonen
she argues that the display of women body as sexual, visual objects and that male bodies are constructed to be powerful.
gauntlett
the idea that people use the media to shape themselves and construct their identity. also that representations have changed: now more diverse.
Gilroy
argues that colonial history continues to inform old fashioned western attitudes to race and ethnicity.
butler
argues that gender fluidity means gender shifts and changes, its not fixed but learnt through repetition.
bell hooks
argues that race and class as well as sex determine the extent to which individuals are discriminated against.