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short run
the time period when at least one factor of production, usually capital, is in fixed supply (as at least one factor is fixed, the law of diminishing returns comes into effect)
long run
the period of time when it is possible to alter all factors of production
marginal product
the extra output from hiring an additional unit of the variable factor
average product
the average output per unit of the variable factor
the law of diminishing returns
states that as additional units of variable factor (e.g labour) are added to a fixed factor (e.g capital), the extra output (or MP) of the variable factor will eventually diminish. (note, the total output is still increasing, but at a diminishing rate)
assumptions of the law of diminishing returns
at least one factor of production is fixed
each unit of the variable factor is the same (for example, each worker is equally trained)
the level of technology is held constant
economic cost of production
the opportunity cost of production
a fixed cost
a cost that doesn’t vary directly with output
a variable cost
a cost which varies directly with output
total cost =
fixed cost + variable cost
a semi-variable cost
a cost which contains within it a fixed cost element and a variable cost element e.g electricity
total costs
the sum of all costs involved with producing a given output
average costs (unit costs)
is the total costs divided by output (can be separated into average fixed cost (AFC) and average variable cost (AVC) in the short run
marginal cost
the additional expense a business incurs to produce one more unit of a good or service - calculated by change in total cost/ change in quantity
total revenue =
units of output sold x price
marginal revenue
the revenue gained from selling an additional unit of output
average revenue =
total revenue/ number of units sold