CBAC102 PREFI Enumeration

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5 Terms

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Strategic Marketing Issues

Market Position

Market Segmentation

Marketing Mix

Product Life Cycle

EVAT

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Strategic Financial Issues

Allocation of Financial Resources

Procurement of Funds

Efficient and effective utilization of financial resources

Financial Leverage

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Business Organizational Structure

Simple Structure

Functional Structure

Divisional Structure

Strategic Business Unit

Conglomerate Structure

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TWO DISTINCT ATTRIBUTES OF CORPORATE CULTURE

Cultural Intensity

Cultural Integration

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Business Model

Customer Solution Model

Profit Pyramid Model

Multi-component System/Installed Base Model

Advertising Model

Switchboard Modoel

Time Model

Efficiency Model

Blockbuster Model

Profit Multiplier Model

Entrepreneurial Model

De Facto Industry Standard Model