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Public Opinion
Opinions held by private persons which governments find it prudent to heed
Scientific Polling
Tool for systematically investigating the opinions of ordinary people based on random samples
Measurement Error
Uncertainties in public opinion, as revealed by response to polls, that arise from the imperfect connection between the wording of survey questions and the terms in which people understand and think about political objects
o Ex: loaded questions, choices that people don't identify with
Core Values
Moral beliefs held by citizens that underlie their attitudes toward political and other issues
o Stable, never change
Ideologies
Ideology is the way that people think of government's role
o Stable, not as stable as core values
Attitudes
An organized and consistent manner of thinking, feeling, and reacting with regard to people, groups, social issue, and more generally, an event in one's environment
o Change frequently because it has to do with you are applying these things at a specific place and time
Aggregate Public Opinion
The sum of all individual opinions
Aggregate Partisanship
Proportion of poll respondents labeling themselves Republic or Democrats
Liberal
In the US, a proponent of a political ideology that favors extensive government action to redress social and economic inequalities and tolerates social behaviors that conservatives view as deviant
Conservative
In the US, a proponent of political ideology that favors small or limited government, an unfettered free market self-reliance, and traditional social norms. The opinions of most people do not fall neatly into one category or the other, they're all over the place
Partisanship
A personal or affective, attachment one feels toward a particular political party.
ā¢Allows us to make a quicker decision because we assume our beliefs match up with others
Partisanship is the most dominant factor, for most Americans
Cognitive Shortcut
A mental device allowing citizens to make complex decisions based on a small amount of information.
Political Socialization
The process by which citizens acquire their political beliefs and values.
Opinion Leaders
Citizens who are highly attentive to and involved in politics, or some sub-area of it, and to whom other citizens turn for political information and cues
Issue Publics
Groups of citizens who are more attentive to particular areas of public policy than are average citizens because they have some special stake in the issue
ā¢ NRA, DREAM Act
Ambivalence
A state of mind produced when particular issues evoke attitudes and beliefs that pull one in opposite direction, The state of having mixed, often opposing, feelings about something or someone; indecisiveness.
ā¢ Uncertainty means you lack information, ambivalence means you have all the information but you have too much info that pulls you in 2 sides but you can't decide
Framing
Providing a context that affects the criteria citizens use to evaluate candidates, campaigns, and political issues, the way an issue is posed; how an issue is framed can significantly affect decisions and judgments
Priming
The news media's influence on how citizens make political judgments, through emphasis on particular stories. , The influence on the public's general impressions caused by positive or negative coverage of a candidate or issue.
Franchise
The right to vote
Political Efficiency
The feeling that one can have an effect on politics and political decision makers
Party Identification
An individual's enduring affective or instrumental attachment to one of the political parties
ā¢ Stronger indicator
Party Label
A label carrying the party's "brand name"
Issue Voting
Voting for candidates based on their positions on specific issues, as opposed to their party or personal characteristics
Retrospective Voting
Deciding how to vote on the basis of past policy outcomes (i.e. Mitt Romney reminding us of Obama's term)
Prospective Voting
Deciding how to vote on the basis of the future (i.e. in 2008 we were made to think of future)
Single-issue Voting
People who base their votes on candidates' or parties' positions on one particular issues of public policy
Sociotropic Voting
People who vote on the basis of their community's economic interests, rather than their personal economic interests
Candidate Characteristics
The candidate's character, personality, experiences, past record, and physical appearance
Message
The central thematic statement of why voters ought to prefer one candidate over another
Focus Group
Method of gauging public opinion by observing a small number of people brought together to discuss specific issues
Negative Campaigning
Pointed, personal criticism of the other candidate
Hard Money
Money raised and spent according to the requirements and restrictions of federal law/
Political contributions given to a party, candidate, or interest group that are limited in amount and fully disclosed. Raising such limited funds is harder than raising unlimited funds, hence the term's name.
Soft Money
Campaign contributions unregulated by federal or state law, usually given to parties and party committees to help fund general party activities. Money used by political parties for voter registration, public education, and voter mobilization
Coordinated Spending
Spending by the Democratic or Republican Party Committees on behalf of individual candidates
o Regulated
Independent Spending
Campaign spending by a person or organization for or against a political candidate-that is not coordinated with any candidate's campaign
Access
The ability of privileged outsiders, such as interest group officials, to obtain a hearing from elected officials or bureaucrats
Responsible Parties Model
ā¢ Parties should be ideologically consist
ā¢ Public chooses
ā¢ In office, carry out what their party wants
Functional Parties Model
ā¢ Parties are loosely group of individuals simply seeking to win elections
Political Cleavages
Divisions within society around which parties organize
o Economic
o Social
Direct Primary
Election in which voters, and not the party leaders, directly choose a party's nominee for office
Closed Primary
Direct primaries in which voters must pre-register their party affiliations before Election Day and on Election day can only vote for those in their Party
Open Primary
Direct primaries in which voters may choose which party primary they will vote in on Election Day
Blanket Primary
Direct primaries in which voters may cast ballots for candidates of any party, but may vote only once for each office
Caucus/Convention System
Nomination method in which registered party members attend a meeting to choose a nominee
Median Voter Hypothesis
The theory that the best possible position for a politician who cares only about winning elections is the center-that is, in the position of the median voter
As a third party candidate you are increasing votes for the worse party and taking votes from the party most similar to you
Duverger's Law
The generalization that if a nation has a single-member, plurality electoral system, it will develop a two-party system
Proportional Representation
Party receives legislative seats in proportion to its share of votes (Spain)
Party Machine
State or local party organization based on patronage
Work to elect candidates to public office that control government jobs
Progressive Era
Period of American history associated with the reform of government and electoral institutions in an attempt to reduce corruption and weaken parties
Primary Election
An election held before the general election in which voters decide which of the party's candidates will be the party's nominee for the general election
Split Ticket Voting
The act of voting for candidates from different political parties for different offices
New Deal Coalition
An electoral alliance that was the basis of Democratic dominance consisting of Catholics, Jews, racial minorities, urban residents, organized labor, and white southerners
Party Realignment
Long term shifts in the electoral balance between the major parties
Party Dealignment
Trend in which voter loyalties to the two major parties weaken
Solidarity Incentives
Intangible reward you get from the act of an association
Sense of community, feel good to be with group that think the way you do and work towards a goal with like minded people
Material Incentives
Tangible reward someone receives for joining a group
Discounts, etc
Purposive Incentives
Intangible reward related to the goal of the association.
Really good feeling when you get what you set out to do, success
Social Movements
Groups that states form in response to social movements
Civil Rights Movement
Lobbying
Activities through which individuals, interest groups, and other institutions seek to influence public policy by persuading government officials to support their groups' position
Insider Tactics
Interest Group activity that includes normal lobbying, working with elected officials, and contributing money to their campaigns
Outsider Tactics
Interest group activity designed to influence elected officials by threatening to impose political costs on them if they do not respond. (Marches, demonstrations, campaign contributions to opponents, etc...)
Grassroots Lobbying
Lobbying conducted by rank-and-file members of IGs (not physically)
Astroturf Lobbying
Inauthentic grassroots signals about constituency support for issues
Litigation
Amicus Curiae Briefs
e.g. NCAAP-direct funds
Lawsuit
Access Oriented
Give to candidate to secure access during next term
Give money to mostly everyone
Electronically Oriented
Give to one party over another because their preferences only align to one party
Give money to those who support their agenda
Soft Money
Indirectly, unlimited, unregulated, spending independently
Hard Money
Money directly exchanged with a candidate
PACs
Solicit contributions from members of IGs and channels them to election campaigns
Selective Perception
Phenomenon in which people perceive the same event differently because they have different beliefs and personal experiences
o Democrats say economic numbers are better than it is
o Republicans say economic numbers are worse than it is
Political Agenda
The list of issues that people think are important and that government officials are actively debating
ā¢ Media coverage can determine if the public feels the issue is importantāmore coverage leads to more importance
Spin Control
The practice of trying to persuade journalists to cover news stories in ways that put policies one likes in the most favorable light
Yellow Journalism
A form of journalism that emphasized sensational and sometimes lurid news coverage
Muckraking
journalism that "rakes up the muck" of corruption and scandal
Objetive Press
A form of journalism which emphasizes that journalists should strive to keep their opinions out of their coverage of the news
Pack Journalism
The tendency of journalists to cover stories because other journalists are covering them and to ignore stories that other journalists aren't covering
Horse-Race Journalism
News coverage focusing on polling data and public perception rather than the substantive issues of the campaign
Photo Opportunities
Events staged by candidates and government officials allowing photographers and TV crews to capture flattering images
Sound Bite
A short excerpt from a person's speech or convention that appears on radio or television news
Leak
Confidential government information that is given secretly to journalists